Sara Tye to speak at CIPR event in Swindon
Sara Tye, founder and managing director of redheadPR, will talk at the Charted Institute of Public Relations South West (CIPR) event, The Value of Social Media - Working out the ROI, in Swindon on Thursday 4 September 2014.
Sara will be demonstrating how she and the redheadPR team have used social media and online content to enhance consumer engagement in recent PR campaigns.
Looking forward to the event, Sara said: "It is always good to share knowledge and insight at these events. I'm a great advocate of social media and take time to convince my clients of its benefits. As an early adopter, I could see its potential to businesses from the early days of Facebook, LinkedIn, Twitter and Google+ etc. I'm looking forward to helping people better understand how the social media platforms can help them build their brands and online reputations."
Sara Tye has nearly 30 years' experience of managing the reputations of start-ups, corporates, not for profits and individuals. redheadPR, a dynamic independent public relations consultancy, uses cutting-edge online PR and marketing techniques as well as tried and tested traditional methods. Sara's clients have included Green & Black's, Frangi Tie Rack, Blue Dragon, Nokia, Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.
Sara is patron for Christ Church in Swindon, a Smarta mentor and director consultant at the global networking group, BNI and Chair of I AM WOMAN. She has run a Mexican food business, a hotel in St Ives and a residential home for the elderly.
Andrew Bruce Smith, the founder and Managing Director of digital communications consultancy, Escherman will deliver the key note address at the event, and Paul Beadle, Nationwide Building Society's Head of External Affairs (Consumer and Social Media) will conclude with an insight into the importance of embedding social media throughout the business and its use in reputation management,
The Value of Social Media - Working out the ROI takes place at the Campanile Hotel, Delta Business Park, Great Western Way, Swindon, on Thursday 4 September 2014 from 10:15am to 13:45pm. Tickets cost £35.00 for CIPR members and £45.00 for CIPR non-members. To secure your place, visitwww.eventbrite.co.uk/e/the-value-of-social-media-working-out-the-roi-tickets-12253164545.
For more information on Sara Tye and redheadPR, visitwww.redheadpr.co.uk.
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For more information on the Charted Institute of Public Relations, visitwww.cipr.co.uk.
Sara Tye
Sara Tye, an award winning and top 500 international PR and voted ‘Green PR of London’ by the Evening Standard, founded redheadPR over ten years ago.
Sara is a passionate and motivational speaker, a writer, coach, mentor and trainer. She is a top BNI member and Director Consultant in the UK, on the advisory council of I AM WOMAN. She helps develop businesses, individuals and organisations through connections, publicity, online tactics, business development techniques and experience.
Sara has over 20 years of communications expertise, and was a finalist in the first Cosmopolitan Women of the Year Awards 1999. She played a key role in the implementation of the BT’s environmental policy, development and management of the philanthropic ‘Best Practice’ process at Yellow Pages.
The Make Your Mark for a Tenner campaign which Sara helped develop was commended as one of the best CIPR’s sustainable PR programmes. She was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.
Sara developed stakeholder relations in-house at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR initiatives at home and abroad of its eminent founder, the late Dame Anita Roddick.
Sara took The Body Shop online – one of the first companies globally.
Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive, and Sony.
Sara has experience of all forms of media, on and offline and has worked with most global outlets, from The Philippines Inquirer, to 60 Minutes Australia, to the Financial Times, through to Pamela Wallin live in Canada.
Sara built two previous PR agencies, running international brands from Packard Bell to Nokia, all with 360- degree stakeholder communication plans and online and social networking strategies.
She has a unique drive and sense of vision, whilst always being mindful of current cultures and dynamics. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.
Working in crisis situations and running campaigns such as the Ken Saro- Wiwa campaign against Shell at The Body Shop with some of the most senior global figures in politics, industry and journalism, working out of Glenys Kinnock’s office in Strasbourg.
She has also started and ran a Mexican restaurant, the family’s residential home for the elderly, a hotel in St Ives, Cornwall and studied management for six years.
redheadPR the Company is a smart and passionate team of people that identify the right opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.
The broad range of client experience includes; organic chocolate brand, Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia corporate and CSR, Belu Mineral Water, Centrepoint, Ujima Housing, Raleigh International, Cardiac Risk in the Young and crocus.co.uk.