It was also found that only 41% of senior decision makers had commissioned research with their customers to help drive sales within their organisation.
“Data and
information are the foundation of decision making. Without it, it’s harder for
your stakeholders or customers to believe in you. For me and my business, it’s
vital to have this data to be able to grow successfully.” said founder and managing director, Sara Tye, the award-winning business
and organisational development expert, and a top 500 international PR and
serial entrepreneur.
The Daily
Mail recently reported that small firms are losing sales to rivals due to fake news.
“The Federation
for Small Businesses (FSB) stated within the Daily Mail report that small firms
are reliant on online platforms to succeed. Something we can all relate to. With
fake news rife in today’s news and social feeds, it can be hard to determine
what to believe. Without the credible data to back it up, these articles can
quickly have a damaging effect on any business.” continued Sara.
Other results
found that senior decision makers commissioned research:
·
With their
customers to help develop their business – 38%
·
With their
target audience to produce competitive analysis - 28%
·
With their
employees for internal feedback on their organisation - 28%
· With a general audience to create content for PR, marketing and social media - 21%
It was also
found that 15% of decision makers had never commissioned market research for their
organisation.
“We also learned that only 33% of decision makers had commissioned any research to help them understand their key market. This means that much of their current understanding comes from opinion or anecdotal research, which could result in false and untrue information, leading them down the wrong path.” continued Sara.
Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.
To
find out more about commissioning research, contact redheadPR:
pr@redheadpr.co.uk.
ENDS
You can reach out to redheadPR on Facebook, Instagram and Twitter if you're in need of a brand who are #Aheadofthecurve.
For
editorial enquiries, contact redheadPR. pr@redheadpr.co.uk
About the Survey Data
redheadPR – Research statistics research
The research was carried out online by Research Without Barriers - RWB
All surveys were conducted between 7th June 2019 and 11th June 2019
The sample comprised 530 senior decision makers (10+ employees)
All research conducted adheres to the UK Market Research Society (MRS) code of conduct (2014)
RWB is registered with the Information Commissioner’s Office and
complies with the DPA (1998)