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redheadPR tailors online strategy for world-renowned livery company
 redheadPR tailors online strategy for world-renowned livery company

Leading UK public relations firm redheadPR has announced a major new client win with Samuel Brothers (St Paul’s) Ltd, who hold a Royal Warrant as Tailors to HM The Queen.  

With a craftsmanship dating back to the early 19th century, Samuel Brothers has traditional values and a proven reputation. It is now working with the PR firm to move into the age of tech, and expand awareness of its brand through digital and social media methods. 

Sara Tye, founder and managing director of redheadPR, said: “Off-page, high-ranking coverage from PR is absolutely crucial to clients like Samuel Brothers when considering their online profile and SEO. We’ll be working across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience. We’re delighted to work with such a prestigious business, which plays such a deeply important role in our British identity.

Founded in London in 1830, Samuel Brothers has evolved into one of the United Kingdom’s premiere bespoke tailoring company. With its headquarters based in Hampshire, the company continues to produce bespoke military uniforms, service uniforms, livery and lounge suits, as well as a design office attracting new clients, looking at dressing their organisation whether it be a Defence Force or International Hotel.    

The company’s managing director, Lee Dawson, served in HM Forces for 23 years. “It’s great to be working with redheadPR,” he said. “We’ve already noticed the impact they’ve had in increasing our online presence, and we’re enjoying much stronger social media engagement since appointing the team.” 

Over the centuries, Samuel Brothers has gained recognition for designing and producing the very finest bespoke suits and uniforms in the UK and further afield. During its history, it has been the largest exporter of uniforms in Europe, and still enjoys a strong and long-standing relationship with the British military. 

From shipping livery to Washington DC to gaining commissions for producing the first waterproof coats for British Officers in the First World War, Samuel Brothers has a rich story to tell. 

The PR firm celebrated 15 years of flourishing business in June 2018. It has since developed a name for itself in representing all kinds of businesses: from start-ups to blue chips, and from individuals to products. 

Through digital methods, redheadPR helps clients build a platform from which they can voice their expertise, engage in conversations and deepen relationships with existing and potential customers. Content strategy, publishing, application and social media integration lie at the core of its strategies. 

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Find out more about founder and managing director, Sara Tye