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Former Tesco buyer wins Women in Sales 2022 award

Former Tesco buyer wins Women in Sales 2022 award 

Karen Green, aka The Food Mentor and leading retail expert, has been recognized for her hard work and client successes with the Women's Business Awards accolade of Women in Sales 2022 award winner.



The standout difference of these business awards is that they are judged both by a panel of experts alongside a public vote. The public are invited to give a brief overview of why their nominee deserves the recognition.  This is then shared with the winner.


Ms Green says -"I was overwhelmed to receive testimonials from my clients and peers who took the time to vote.  It is so fantastic to receive such positive feedback..  They are all anonymous, so I have no idea who said what, but it was amazing to read. A real confidence booster."


Karen has been working in retail all her working life, whether in buying or selling,   and over the last 7 years has enabled her clients to create profitable sales growth by gaining listings in pretty much every grocery retailer from Tesco to Harrods


Coming from a major retailer buyer background (formerly at Boots and Tesco), she crossed over to selling and, using this insider knowledge, excels in helping her clients.


This year, her client successes include winning new business for clients in retailers as diverse as WH Smith, Coopand Holland & Barrett and created her own new record of gaining a listing in 7 days from first buyer contact to sealing the deal! 


She is currently writing her second book:  Buyer-ology. Know your buyer and sell more and sell better  which will be launched at International Food Expo at Excel 2022 in March 2023, where she will also hosting a panel on growing brands through collaboration.


For further information, commentary and interviews, please contact Karen Green on +44 78111 942054 or


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Contact details:>

Phone:+44 7811 942054





  1. Karen Green is the ultimate UK retail expert who has worked both in buying and then crossed the table to selling
  • 7 years as a retail buyer for Tesco and Boots
  • 10 years as an account manager and commercial director for a range of food companies from Bernard Matthews to Matthew Walker Christmas puddings
  • Been running her own business Food Mentor for the last 7 years enabling food and drink SMEs to gain retailer listings in pretty much all the major retailers
  • Passionate foodie who studies wine and chocolate in her spare time!


  1. Women's Business Club has helped thousands of women in business forget lasting professional and personal relationships through the community of likeminded business women.  Founded by Angela De Souza it hosts conferences, awards and online events