Zena &
Rose announce the launch of the new Japonisme collection of soft furnishings
and wallpaper.
The
Japonisme collection features naturalistic illustrative patterns influenced by
Japanese heritage design. The distinctive designs are based on original artwork
and include motifs such as swirling water, pine forests, wisteria flowers and
bamboo. Perfect for creating a stylish and relaxing home.
Japan had been
isolated from the world for 200 years until 1859, after which there was an
explosion of Japanese influence on design in the West. In the UK, this fed into
the ‘Aesthetic’ movement and in France it was called ‘Japonisme’. The collection references heritage
source material of the time, such as the Japanese design magazine Shin
Bijutsukai (1902).
The Japonisme
collection is available at Zena & Rose’s online shop (https://zenaandrose.com/collections/japonisme).
It is the second collection of a planned series of heritage-influenced
pattern designs from Zena & Rose.
Zena &
Rose has consciously considered the method of manufacture and materials of the
collection. The cushions are handcrafted in the UK from 100% cotton, which has
been responsibly sourced from suppliers monitored by SEDEX and OKEO-TEX
certification. The duck feather inner pads are ethically sourced and made in
the UK.
The
lampshades and wallpaper are made-to-order in the UK. The digital printing
process uses 95% less energy than screen printing and the water-based inks are
better for the environment than chemical printing. All left over ink is
professionally processed and not going into landfill.
Joanna Sanderson says, “Research from Renovation Nation in 2020 found that spending more time at home during covid lockdowns resulted in 63% of people stating they wanted to make their home more comfortable. Around 40% admitted they were embarrassed about their home on video calls.”
Sanderson
added “People have become more conscious of their surroundings and have started
to make much more of an effort with their design choices. Our mission at Zena
& Rose is to help them make it easy to find home products that stand out.
The Japonisme collection is aimed at homeowners or renters looking for
distinctive artisanal products that are unique in the market. Our online shop helps them access designer decor
in one place.”
Zena &
Rose is a surface pattern design studio and boutique home retailer based in
London, UK. The brand was launched in 2021 by Joanna Sanderson, because she
wanted to follow her passion for pattern and illustration. Prior to this Joanna
worked for 10 years in the heritage and museum sector, advising on the
conservation of historic buildings. Zena & Rose’s designs are primarily
influenced by Joanna's knowledge of 19th and 20th century textile
design and decorative arts.
ENDS
Joanna Sanderson, Creative Director, Zena &
Rose
Joanna
Sanderson is the Creative Director and founder of Zena & Rose, a surface
pattern design studio which retails its own collections of homeware and
licenses designs to other companies. The key products for the company are
cushions, lampshades and wallpaper.
Joanna is
responsible for every aspect of the product design process, from initial
artwork to manufacturing. She is also the main point of contact for online
retail consumers and industry buyers, both independent and corporate. A key
part of Joanna’s role is to understand interior design trends and consumer
needs.
The company’s
mission is to highlight interior design heritage, whilst appealing to contemporary
taste, resulting in desirable and original products. Zena & Rose’s values
are based on environmental sustainability, which is achieved through responsible
sourcing.
Zena &
Rose also works with carefully selected retail partners such as Not on the High
Street, Spoonflower and Contrado.
Joanna
worked for 10 years in the museum and heritage sector. Her specialist knowledge
of heritage and design are the foundation of her design business.
She has worked
as a consultant on numerous projects for prestigious clients such as the
V&A Museum, Somerset House, The Royal Parks and English Heritage (Eltham
Palace, Belsay Castle, Marble Hill House). Whilst working as a property curator
for English Heritage, she was responsible for the conservation of 80 sites
across eastern England and advised on major restoration projects.
She was the
conservation officer of the War Memorials Trust, providing advice to members of
the public and institutions. She was also solely responsible for the Trust’s
three grant schemes, part funded by the Wolfson Foundation and English
Heritage.
Joanna
spent three years at the V&A Museum in the development department, sourcing
grants and foundations funds for major projects and collections.
Joanna
holds an MA (Oxon) in Ancient and Modern History, an MA in Cultural Industries
Management, and an MA in Historic Conservation. For many years she was a full
member of the Institute of Historic Building Conservation.
When not
working, Joanna enjoys visiting historic and cultural sites, art exhibitions, travel,
and spending time with her family.
If you require an interview or more photos then contact pr@redheadPR.co.uk