The caffeine alchemists at Black Insomnia Coffee have come
up with another body-jolting offering. Dark Roast Grounds are richer and
darker, promising the same notorious super-high caffeine kick.
The CEO of Black Insomnia, Jim Walker, said: "It’s for
the workaholics, the early-starters, the grafters, and the ones who go the
extra mile.”
“When you need a super-high caffeine kick, Black Insomnia
delivers that and more just when you need it most. With a range of products to
suit your lifestyle, we are ready and waiting for your next challenge."
This robust coffee is deeper tasting than ever before and
has 1105mg of caffeine in every 12oz standard sized mug, which is a whopping
four times the strength of most high street brands.
This energy-enhancing delight is made from Arabica and
Robusta beans in the traditional Italian way by barrel-roasting them in small
batches.
This carefully tended blend is perfect for the coffee
connoisseur who loves a heavier, more intense brew with a nutty aroma and dark
chocolatey aftertaste.
The caffeine content in beans can vary, so Black Insomnia
sources from producers of the tastiest, highest-content beans. Only the right
kind of high-caffeine beans are selected for roasting, which is what gives
Black Insomnia coffee its unique flavour and potent kick.
Jim Walker added "Black
Insomnia is all about supporting the hardest working people around. Nobody is
more deserving of support than our fantastic NHS workers, who are putting
themselves in harm's way for our safety every single day. Early starts and
night shifts are second nature to our NHS. That's why we at Black Insomnia
offer a permanent 15% off discount to all NHS workers to keep them alert and
fuelled through the longest days and toughest nights. It's the least we can
do!"
Black Insomnia Grounds (DARK) retails at £14.99 and is
available here:
https://blackinsomnia.co.uk/products/black-insomnia-dark
Connoisseur information
Roast level: Dark
- Colour grade: Dark (https://lenscoffee.com/roast-levels/)
- Internal colour grade:
95 (Internal scale at factory)
- Roasting duration
(minutes): 14
- Flavour profile: Nutty,
dark chocolate
- Intensity: 8 (https://www.roastandpost.com/Coffee-Encyclopedia/Beginners-Guide-to-Coffee/Flavour-and-Strength-Guide/)
Further information on Black Insomnia Coffee is available at
https://blackinsomnia.co.uk/
Follow Black Insomnia on their social media channels:
Facebook, Instagram, Twitter #sleepingischeating and LinkedIn.
For further information, an interview with the founders or pictures, and to trial the coffee please contact redheadPR via pr@redheadPR.co.uk.
- Ends -
Notes to editors
Black Insomnia Coffee, makers of the 'world's strongest
coffee’, now has its headquarters in the UK selling ground coffee, coffee
beans, Nespresso compatible pods and coffee drip bags.
Black Insomnia currently sells coffee in the USA and UK with
distributors covering the Czech Republic and South Africa. There are plans to
expand further across Europe and into Australasia.
Black Insomnia's experts use a traditional Italian barrel roaster using exacting methods to extract just the right flavour and aroma as well as preserving the caffeine content of the beans.
Black Insomnia
Backgrounder
Black Insomnia is a very strong coffee made using traditional barrel roasting techniques to create a smooth rich taste from a mix of carefully selected Arabica and Robusta beans.
Made by Black Insomnia Coffee Company Limited, the coffee has been certified as having 1105mg of caffeine per 12oz (standard size) mug, equating to more than four times the strength of Starbucks or other typical high street brand.
Founded in South Africa in 2016 by Sean Kristafor and Jim Walker, the coffee was successfully launched in the USA in April 2017 after local market testing in Cape Town. This led to significant demand, and as such the production was moved from South Africa to Europe where Alexander Sacken (COO)and Keith Davis (CFO joined the team.
Now headquartered in the UK, the company sells ground coffee, beans, Nespresso pods and coffee bags in two roasts: the regular roast offering the high level of caffeine, but a very mild flavour. The dark roast offers the same high level, but a more intense flavour. The coffee bags are a newly created innovation to allow freshly brewed coffee to be made one cup at a time using bags that filter the coffee over the mug or cup. The Nespresso Pods are certified fully home compostable, being the first to gain this certification in the UK, and are therefore environmentally friendly.
Black Insomnia currently sells coffee in the UK with
distributors covering the US, Czech Republic, South Africa, Canada, Germany,
UAE, Australia and soon the BeNeLux. There are plans to expand further
across Europe during 2021, and to launch a Black Brew© (cold brewed coffee) and
Black Nitro© (nitrogen-infused cold brewed coffee).