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12.
February
2021.
Black Insomnia brings Dark Roast Grounds to Coffee Drinkers
 Black Insomnia brings Dark Roast Grounds to Coffee Drinkers

The caffeine alchemists at Black Insomnia Coffee have come up with another body-jolting offering. Dark Roast Grounds are richer and darker, promising the same notorious super-high caffeine kick.

The CEO of Black Insomnia, Jim Walker, said: "It’s for the workaholics, the early-starters, the grafters, and the ones who go the extra mile.”

“When you need a super-high caffeine kick, Black Insomnia delivers that and more just when you need it most. With a range of products to suit your lifestyle, we are ready and waiting for your next challenge."

This robust coffee is deeper tasting than ever before and has 1105mg of caffeine in every 12oz standard sized mug, which is a whopping four times the strength of most high street brands.

This energy-enhancing delight is made from Arabica and Robusta beans in the traditional Italian way by barrel-roasting them in small batches.

This carefully tended blend is perfect for the coffee connoisseur who loves a heavier, more intense brew with a nutty aroma and dark chocolatey aftertaste.

The caffeine content in beans can vary, so Black Insomnia sources from producers of the tastiest, highest-content beans. Only the right kind of high-caffeine beans are selected for roasting, which is what gives Black Insomnia coffee its unique flavour and potent kick.

Jim Walker added "Black Insomnia is all about supporting the hardest working people around. Nobody is more deserving of support than our fantastic NHS workers, who are putting themselves in harm's way for our safety every single day. Early starts and night shifts are second nature to our NHS. That's why we at Black Insomnia offer a permanent 15% off discount to all NHS workers to keep them alert and fuelled through the longest days and toughest nights. It's the least we can do!"

Black Insomnia Grounds (DARK) retails at £14.99 and is available here:

https://blackinsomnia.co.uk/products/black-insomnia-dark

 

Connoisseur information

Roast level: Dark

 

Further information on Black Insomnia Coffee is available at https://blackinsomnia.co.uk/

Follow Black Insomnia on their social media channels: Facebook, Instagram, Twitter #sleepingischeating and LinkedIn.

For further information, an interview with the founders or pictures, and to trial the coffee please contact redheadPR via pr@redheadPR.co.uk.

- Ends -

Notes to editors

Black Insomnia Coffee, makers of the 'world's strongest coffee’, now has its headquarters in the UK selling ground coffee, coffee beans, Nespresso compatible pods and coffee drip bags.

Black Insomnia currently sells coffee in the USA and UK with distributors covering the Czech Republic and South Africa. There are plans to expand further across Europe and into Australasia.

Black Insomnia's experts use a traditional Italian barrel roaster using exacting methods to extract just the right flavour and aroma as well as preserving the caffeine content of the beans.

Black Insomnia
Backgrounder

Black Insomnia is a very strong coffee made using traditional barrel roasting techniques to create a smooth rich taste from a mix of carefully selected Arabica and Robusta beans. 

Made by Black Insomnia Coffee Company Limited, the coffee has been certified as having 1105mg of caffeine per 12oz (standard size) mug, equating to more than four times the strength of Starbucks or other typical high street brand.

Founded in South Africa in 2016 by Sean Kristafor and Jim Walker, the coffee was successfully launched in the USA in April 2017 after local market testing in Cape Town.  This led to significant demand, and as such the production was moved from South Africa to Europe where Alexander Sacken (COO)and Keith Davis (CFO joined the team.

Now headquartered in the UK, the company sells ground coffee, beans, Nespresso pods and coffee bags in two roasts: the regular roast offering the high level of caffeine, but a very mild flavour. The dark roast offers the same high level, but a more intense flavour.  The coffee bags are a newly created innovation to allow freshly brewed coffee to be made one cup at a time using bags that filter the coffee over the mug or cup.  The Nespresso Pods are certified fully home compostable, being the first to gain this certification in the UK, and are therefore environmentally friendly.

Black Insomnia currently sells coffee in the UK with distributors covering the US, Czech Republic, South Africa, Canada, Germany, UAE, Australia and soon the BeNeLux.  There are plans to expand further across Europe during 2021, and to launch a Black Brew© (cold brewed coffee) and Black Nitro© (nitrogen-infused cold brewed coffee).