The essential journalist news source
World’s Strongest Coffee: UK's first 100% compostable coffee pods launches

Black Insomnia first to launch 100% compostable coffee pods in the UK

Black Insomnia Coffee Company, the maker of the world's strongest medium roast coffee, has launched a revolutionary Nespresso©-compatible coffee pod which is 100% home compostable.

The new pods, which are certified by TÜV Austria as ‘Ok Compost Home Compost', present a completely eco-friendly alternative to the standard aluminium and plastic capsule. This means they can be disposed of alongside home food waste and will compost in the garden within six weeks.

According to research, 39,000 coffee capsules are produced every minute globally, of which 29,000 end up in landfill. Nespresso themselves concede that 71 per cent of their capsules are not currently being recycled.

Even those capsules which are recycled require vast amounts of energy to do so, making compostable pods the most eco-friendly solution. Black Insomnia is the first coffee company to provide coffee in this new eco-friendly way in the UK.

Black Insomnia CEO, Jim Walker, said: "The use of coffee pods has grown massively over recent years. The problem is that the traditionally manufactured versions can't be easily recycled, ending up in landfill and therefore significantly damaging the environment.

"We wanted to find a way of making our smooth tasting coffee available in pods but we had to ensure they would be eco-friendly at the same time. We've managed to go one step further than standard recyclable pods by providing 100% home compostable versions for ultimate convenience.

"We are delighted to be launching our new coffee pods at this time, and we're now looking for other ways to help protect the environment, including rain forest protection and Fairtrade Foundation accreditation."

Black Insomnia COO, Alexander Sacken, said: "After years of research and testing, together with world-renowned partners, we are proud to be the first in the UK to introduce a home compostable coffee pod that still keeps the coffee fresh for 15 months with no additional packaging - this is revolutionary.

"This is certified by a world-leading institute and so coffee-lovers can be sure that using Black Insomnia pods will not harm nature or the wider environment while enjoying an Espresso of the world's strongest coffee without feeling bad."

The global coffee pod and capsule market is expected to reach $29.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 8.5% during the forecast period from 2018-2025. This highlights that it is more important than ever to find sustainable solutions, allowing consumers to continue enjoying coffee without harming the environment.

In terms of coffee quality, keeping it fresh is key, and Black Insomnia achieves this by using shells from sunflower seeds. These provide natural protection against light and oxygen - which are damaging to coffee - and are therefore ideal to protect the ground coffee in each pod, maintaining its delicious freshness.

Black Insomnia would love for you to trial and review their products. If you are interested, require photos, or would like to interview the founders, please contact redheadPR:

-- Ends --

About Black Insomnia Coffee Company

Black Insomnia is a very strong coffee made using traditional barrel roasting techniques to create a smooth, rich taste from a mix of carefully selected Arabica and Robusta beans.

Made by Black Insomnia Coffee Company Limited, the coffee has been certified as having 1105mg of caffeine per 12oz mug (standard size), equating to more than four times the strength of Starbucks or other typical high street brands.

Now headquartered in the UK, the company sells ground coffee, coffee beans, Nespresso compatible pods and coffee drip bags.

Black Insomnia currently sells coffee in the USA and UK with distributors covering the Czech Republic and South Africa. There are plans to expand further across Europe and into Australasia during 2020.

Follow Black Insomnia on their social media channels: Facebook, Instagram, Twitter and LinkedIn #sleepingischeating


Harry Nichols, Chief Marketing Officer
t: +44 (0)7476 947568

Key stats and facts sources

The global coffee pod and capsule market is expected to reach USD 29.2 Billion by 2025 at a CAGR of 8.5% during the forecast period from 2018-2025.

39,000 capsules are produced every minute. 29,000 end up in landfill.

Coffee giant Nespresso concedes 71 per cent of its pods are not being recycled, despite a global push to make it more convenient to save aluminium and turn coffee grounds into mulch.

Nespresso published a corporate backgrounder in March 2011 stating that 12,300 cups of Nespresso were consumed every minute. That worked out at 6.469 billion per year, but consumption has gone up since. The exact amount is unknown as, according to Bloomberg, the company stopped reporting sales after 2011.