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Press: Total fun! Never before seen insights into DIFG snack factory premises

Hi ,

I hope you're well. Just to let you know, Delicious Ideas Food Group have just made a fantastic, fun new video that flies you through, around and over it's new packaging, warehousing, and office areas to give you a 360 degree insight into how the business works. It's on point, it's pretty slick (we think), and we really hope you'll like it. We've also written a press release to tell you a bit about the video and why we chose to shoot it this way.

It would be great if you could let us know if this is the sort of thing you're looking for and can use in your publication.

You can see the new video here

Many thanks,
Matt Pigott
Head of Comms
07903 723 898  



For Immediate Release - Thursday 18 April 2019



Snackable video gives never before seen insights into DIFG's offices, warehousing and packaging divisions 


For the first time since its inception 25 years ago, Delicious Ideas Food Group (DIFG) has an all-new video that gives customers and clients a 360 degree view of its snacking and packaging businesses.

Says the company's CEO, Jonathan Potter, ‘We always wanted to tell the company story, which is also our family story. When we moved to bigger and better premises last year, it felt like the perfect time to invest in a shoot. The video is short, fun and punchy, and quickly communicates what we do and how we do it. Above all, it shows how far we've come from a man-and-van operation, a quarter of a decade ago, to a business packing ten million different snacks each year, and distributing millions more.'

Following consultations with Peterborough-based videographer Chris Eldraw, of Eldraw Creative Media, it was decided that a ‘fly through' approach would be the best way to showcase every area and department of the company.

Set to uplifting music, the short film begins with outside shots of DIFG's head office in Orton Southgate, before moving into the building to capture things like snack tasting and new product development in a board meeting, the cheery customer service team, and the frenetic activity of the packaging division and warehouse.

Says Chris, ‘At logical points, we use a time-lapse effect to deliver the full experience of Delicious Ideas' premises as quickly as possible, slowing down to focus on the things that are important, such as the company's BRC AA certification. We also got some fantastic drone shots to emphasise the scale of the offices and warehouse, and to highlight DIFG's convenient location on the A1.'

Adds Jonathan, ‘We're delighted with the end result. It's got the upbeat feel of an on-trend forward-thinking company, which is how we're positioning ourselves, and it also puts the spotlight on the fantastic DIFG team that makes this business work so well.'

You can see DIFG's new video here


Editor Notes

Delicious Ideas abridged expansion timeline:

In 1991, husband and wife, Clive and Jan Potter, launched Sweet Ideas Ltd with their son, Jonathan, now CEO, and Emma (Smith), now technical director, selling snacks and confectionery to independent outlets throughout Cambridgeshire. 

In 2015, to meet growing demand for healthy snack options, and clarify messaging, three new brand subcategories are born: Snackideas; Healthyideas; Deliciousideas

In 2016 Manasty Packing Ltd, the packaging arm of Delicious Ideas, achieves BRC accreditation to AA standard, which it still holds

In the same year, DIFG sells more than five million packs across the UK and Ireland, a new packing machine is commissioned, and capacity increases to 500,000 packs per week.

In 2018, DIFG acquires Barnack Confectionery bringing high order value adding retail to and private label options to its established network of contract catering customers.

Further notes

DIFG ranges include CQIN compliant, gluten free, vegan and vegetarian, sugar free, GBS compliant snacks. The main ranges include Healthy Ideas, Snack Ideas, and Delicious Ideas

DIFG Brand partners:

Tribe; 9Bar; BURTS Crisps; Eat Natural Bars; Eat Real Chips; KIND Bars; KINGS Jerky; Metcalfes; Nakd Bars; Penn State Pretzels; Perk!er Quinoa Bars; Sesame Snaps; Seed&Bean; Tregroes Waffles; TREK; RetroCorn

Some DIFG Customers:

Contract Caterers: Compass; Elior; Baxterstorey, Aramark; Sodexo; Gather&Gather, CH & Co 

Some of the brands DIFG supplies:

Primark; New Look; Top Shop; Deli2Go; Clintons; Next; Superdrug

Useful links: 

You can see DIFG's new video here