Information
experts Tailored Data Solutions are urgently reminding marketing agencies of an
impending deadline for making theirs and their clients’ stored data compliant
with a new law.
The incoming General Data Protection Regulation
GDRP has a deadline of 25 May 2018 for all companies to get their systems up to
scratch. This will mean both their storage and use of all information they keep
about their customers will have to meet the new standards.
The company is particularly well-placed to
understand the issues as Mike Lenard, the firm’s managing director, is himself
a certified member of the Chartered Institute of Marketing (CIM). This requires
significant understanding of the issues and challenges of the marketing
industry.
Lenard explained, “The reason for the new rules is
to protect consumers and try and bring together data protection across all
European countries. The UK Government has to respond to this direction with
national rules and legislation. This is why companies now need to pay
attention. We can support marketing agencies to enable their own clients to
become GDPR compliant.”
The GDPR is a regulation passed down by the
European Union institutions, and has passed through the European Parliament,
the Council of the European Union and the European Commission.
Lenard added, “It is great to be part of CIM. It
means that we can develop a really good view on the help professional marketers
actually need. We’re well-prepared to collaborate and be part of this – after
all, it’s hugely important to educate businesses and highlight the
implications.”
Under the new rules a firm can be fined up to €20
million, or 4% of global turnover, whichever is higher, if it is found to be
non-compliant. This can also be applied for not letting the regulator, or the
person whose records are being held, know about a breach. Not conducting impact
assessments will also possibly incur penalties.
The GDPR breach notification proviso means
businesses need to do more than just let the regulator know if there's a
problem. The relevant people in a company will need to report the type of data
involved, the records affected and how many people's data is involved.
They'll also
need to share some knowledge about what the cyber-criminal or employees did to
cause the breach.
The rules mean the authorities can:
• Issue warnings about bad practice
• Look at company records to complete
audits
• Give businesses deadlines for making urgent
changes to their systems
• Demand businesses remove information from
their records
• Issue restrictions about moving data to other
countries
• Apply these powers to data controllers and
processors
To help organisations cope with this change,
Tailored Data Solutions is offering GDPR Consultancy. For a small fee, the
company can visit and offer a set of recommendations created to make any
organisation GDPR compliant.
For more
information, visit www.tailored-data.co.uk, follow them on Twitter and like them on Facebook.
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editorial enquiries, contact 0131 357 8977 or email pr@redheadpr.co.uk
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