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Bond It boosts brand with renewed sponsorship deal



Press Release
November 2022

Bond It boosts brand with renewed sponsorship deal

Leading independent UK manufacturer of sealants, adhesives and building chemicals, Bond It has renewed its sponsorship of the Huddersfield Giants Rugby Super League team. 

Under the recently agreed partnership, the company's logo will appear on both the team's home and away kits. It will also be prominently displayed across various pitchside locations around the Giant's home ground - The John Smith's Stadium. 

The latest agreement maintains a close relationship between Bond It and the Giants, which stretches back to 2011. The business has previously been an associate sponsor of the team as well as its main sponsor from 2014 until 2021. 

Bond It's ongoing support of the Giants remains an important part of the manufacturer's wider marketing strategy.

Rugby Super League continues to attract record TV audiences with more games than ever before in 2021 breaking the 200,000-viewer mark. This impressive popularity gives Bond It the ideal platform to further boost awareness of its already recognised brand.

Commenting on the latest sponsorship deal, David Moore, CEO at the Bond It Group, said: "Bond It's sponsorship of the Giants not only reflects our focus on thinking outside of the box when it comes to commercial activities like marketing but also our strong belief in corporate social responsibility. 

"As a business, we feel it is important to give back to the communities close to our sites and supporting such a high-profile local team as the Giants provides an effective means of doing that.

"On behalf of everyone at Bond It, I would like to wish the Giants a brilliant 2023 season."

- ENDS -



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Caption: Teaming up

Bond It has renewed its sponsorship of the Huddersfield Giants. Pictured: David Moore, Bond It Group CEO (left) and Brian Blacker, Commercial Manager Huddersfield Giants (right).

For more information on this story, contact Wayne Leith at

Notes to editors:

  • Bond It is one of the largest independent manufacturers of building chemicals in the UK.
  • Operating from a 10-acre site (approximately the size of 5½ football pitches) in West Yorkshire, Bond It produces a range of over six hundred high performance, technically advanced products – including sealants, adhesives, waterproofing products, roofing compounds, polyurethanes, adhesive tapes, and ceramic tile adhesives – for use by customers around the world.
  • Bond It operates a further 40,000ft2 production facility in North Carolina and a 10,000ft2 distribution centre in California.
  • Quality, sustainability, and safety are all central to Bond It’s approach. Reflecting this, the business is certified to ISO 9001 (QMS), ISO 14001 (EMS) and ISO 45001 (OHS) standards.
  • To help customers stay abreast of changing marketing conditions and new advances in technology, Bond It has a strong commitment to product development. It continues to invest heavily into R&D whilst simultaneously drawing on many decades of technical experience and expertise.
  • In 2014, Bond It entered a joint venture agreement with Astral Limited (“Astral”) – an Indian based, globally operating, $5.5BILLION manufacturer of plumbing and drainage systems.