Health educators, The Sound Doctor, are offering UK parents and teachers a “secret weapon” in
combating growing concerns about childhood obesity – kids who are willing to
change their own lifestyle choices!
Primary school pupils are about to receive fun
and memorable facts on healthy eating, weight management and exercise, thanks
to a new animated course based on short, animated films to be shown in
classrooms.
The fun and educational course is the brainchild
of innovative health education media company The Sound Doctor.
The aim of the films is to win the hearts and
minds of UK children. Using imagery and language they can easily understand and
remember, they will soak up lots of information in an entertaining format.
Rosie Runciman, co-founder of The Sound Doctor,
explained: “When kids love their sugary snacks and other treats so much, preaching
or even conventional teaching on this topic can be ineffective.
“The
beauty of this course, delivered through lively animations, is that it is fun.
It can be delivered through a one off class or a series of lessons to improve
children’s health and wellbeing...for life. Animations and animals are popular
with children and this course has both. The intention is that primary school
pupils will be interested and engaged, picking up great tips for better
health.”
The initiative arose from shock figures showing
that the UK is starting to match – if not overtake – childhood obesity levels
in the US.
The latest figures from NHS Digital suggest that
in their final year of primary school in England, the number of overweight children
has peaked at 20%. This compares to the number of children in the US aged
between 9 and 11 who are obese, which stands at 18.5%.
It is believed that around 27% of children in
the UK are clinically obese, while a further 14% are overweight in medical terms.
This is the equivalent of obesity impacting on one in every five children.
Rosie Runciman added: “Positive action and
long-term solutions depend on getting children on board so they decide to
change their own habits.”
“This course gives them facts, tips and, we
hope, inspiration to make those changes, but in a really friendly and
acceptable way. It includes lots of questions and discussion points to
stimulate curious young minds.”
This creative media health initiative builds on
The Sound Doctor’s track record for producing world class films and audio
programmes.
The company’s services are widely used by
healthcare professionals to advise and support patients on a wide range of self-care
issues. The result is better management of long-term health conditions.
Watch the film here https://youtu.be/yweX7t7LYq4.
To find out more about The Sound Doctor, visit https://thesounddoctor.org
For
editorial enquiries, contact 0131 357 8977 or email pr@redheadpr.co.uk
Visit www.redheadpr.co.uk
Find out more about founder and managing director, Sara Tye