PR 37047
24 August 2015

SterlingOSB: The ‘commodity' product builders specify by name

 OSB (oriented strand board) is used in a multitude of construction applications

A commodity market usually has no place for brand loyalty; when a buyer wants a product, what really matters is cost, availability and quality.

It's remarkable, then, that so many professional builders think of SterlingOSB when asked which wood panel products they recognise.

Recent research has shown that, when quizzed, 42% of builders spontaneously recall Norbord's SterlingOSB.

OSB (oriented strand board) is used in a multitude of construction applications, from shuttering and site hoarding to flat-roof decking and timber frame construction. It is remarkable that SterlingOSB has such strong brand loyalty in an industry where customers will usually buy whatever the merchant happens to have in stock.

That SterlingOSB is the UK's biggest-selling brand of OSB is perhaps not a surprise. It is made entirely in the UK from home-grown timber and is available in nearly every merchant outlet in the country as well as from specialist distributors and suppliers.

This might also explain why a surprising 46% of merchant staff also recall SterlingOSB by name when asked about OSB generically.

Renowned for its strength, sustainability and value-for-money, SterlingOSB is justifiably the UK's favourite OSB panel.

For further information on Norbord, please call 01786 812 225 or visitwww.norbord.co.uk.

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