News Release
For Immediate Release
14thJuly 2015
Tweakker Strengthens its Senior Management Team with Appointment of Jacob Barlebo as Vice President Sales
Telco heavyweight will lead device connectivity and IOT sales drives in traditional and emerging MNO and MVNO markets
Crawley, UK - July 14, 2015 - Device connectivity and business intelligence leader Tweakker, part of Spirent Communications' Device Intelligence business unit, today announces the appointment of Jacob Barlebo as vice president Sales. In this role, Barlebo will be responsible for managing Tweakker's global sales teams, new business and partner development, and marketing.
Dennis Juul Poulsen, general manager of Tweakker, comments, "We welcome Jacob Barlebo to Tweakker's senior management team. He brings considerable expertise and knowledge of the carrier and virtual carrier world and will be instrumental in maintaining and building Tweakker's fast developing connectivity revenues from the global carrier world and driving our unique offerings in the emerging Internet of Things (IoT) business."
Barlebo began his career as a business development manager with DHL Worldwide Express. After a decade of business management experience with this fast moving blue chip, he moved to online recruitment firm StepStone to manage field sales and key accounts.
The year 2002 saw Barlebo begin his communications career becoming country manager, Denmark and Finland, for Genesys Conferencing. Five years on, in 2007 Barlebo began his IT career with his appointment as sales manager, Denmark and Norway, for IT security and systems management firm NetIQ. Subsequent to a highly successful period with this firm, he joined IT security and consulting firm FortConsult as international business development manager.
Prior to taking up his new position as vice president of sales at Tweakker, Barlebo was sales and marketing director for MVNO CRM & billing platform provider CDRator A/S selling CRM & BSS solutions to global network carriers, mobile virtual network enablers (MVNEs) and mobile virtual network operators world-wide.
What Barlebo's teams will be selling ...
Tweakker enables MVNOs to build brand confidence and better profit from average revenues per user (ARPU). With Tweakker, MVNO's have no upfront costs; only a monthly fee is charged based on user connectivity numbers.
The Tweakker Device Intelligence Cloud solution uses highly accurate device intelligence data trusted by over 100 carriers. Accurate device data is particularly important in the MVNO segment because many customers bring their own devices into the MVNO's network (BYOD).
Spirent is the only device intelligence vendor on the market that runs a daily proven in-house verification program for device data, device settings and analytics. Each day, all Spirent's 100 plus operator customers are provided new verified data, while other device management vendors offer only monthly updates, with hot updates on separate order. For more information visit: http://tweakker.com/
About Tweakker
Tweakker, a Spirent Communications plc company, works with MVNOs, MNOs and OEMs to radically reduce time to market for new devices and services while ensuring the highest quality, and radically reduce time to resolve user experience degradation through end-to-end visibility and real-time automation and response. Solutions include: APN setup platform, interactive self-help guides, device analytics, embedded applications and remote application management solutions. Visit www.tweakker.com.
About Spirent Communications plc
Spirent Communications plc. (LSE: SPT), a global leader in test and measurement, offers an extensive portfolio of solutions to test data centers, cloud computing and virtualized environments, high speed Ethernet networks and services, 3G/4G wireless networks and devices, network and application security, and positioning technologies. Visit http://www.spirent.com/about-us/News_Room/About_Spirent_Communications_plc.aspx
Ends
Press and analysts contacts:
Sailaja Tennati, Spirent Communications,
Direct Tel: +1 (770) 432-3225, Email Sailaja.tennati@spirent.com
Hugh Paterson, Whoosh PR
Direct tel +44 (0)77681 75453, Email hugh.paterson@whooshpr.com