PR 36548             
6 July 2015                                                                                        

TREMCO rebrands with a promise of ‘Lasting Performance'

 tremco illbruck serves as a one-stop-shop for customers with each
product brand acting as a specialist within its application area

The merger of TREMCO with illbruck in 2005 created a company with one of the industry's most comprehensive portfolios of construction sealants, adhesives and structural waterproofing products.

In 2013, the company underwent a corporate re-brand and then set about re-branding its four core product lines. "Following the merger there was considerable product overlap which required us to rationalise the offering - from 86 brands down to four", explains market manager, Louise Mound.

"tremco illbruck serves as a one-stop-shop for customers with each product brand acting as a specialist within its application area," she adds.

illbruck, with its range of bonding and sealing products, was the first to undergo a re-brand. Now TREMCO, specialising in flooring, waterproofing and in-plant glazing sealants, has also re-branded.

With the construction industry faced with increasingly exacting requirements, longevity is essential to every application. So, building on its reputation in the market for quality and durability, TREMCO has adopted a new strapline: "Lasting Performance" which helps to establish a fresh identity for the brand. 

"The branding reinforces the ‘Lasting Performance' message with strong design elements and a website that includes essential functionality such as interactive content and mobile-friendly format", explains Louise. 

New packaging has been designed with ‘shelf-presence' in mind - the bright, vibrantly-coloured packaging makes the selection process easier for customers. Product information is presented according to a clear hierarchy with essential need-to-know details given prominence. 

"TREMCO puts durability at the heart of its promise to customers," says Louise. "We offer all the services and support you need from specification reports to on-site support. With our nine decades of market experience we help you achieve the results that you are looking for - with excellent lasting performance".

For further information on tremco illbruck, please call 01942 251400 or visitwww.tremco-illbruck.com.

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With compliments:
Alison Relf
Taylor Alden Ltd
Unit 2, Temple Place
247 The Broadway
London
SW19 1SD
Tel: 020 8543 3866
Email: alison@tayloralden.co.uk