Press release

Fiskars multi-media Spring campaign starts Easter weekend

With the garden industry in full swing for Spring, Fiskars launches its high profile TV, radio, print and online campaign. The TV advert, featuring the market leading Weed Puller, innovate PowerGear™ range and telescopic Tree Pruner will air in popular slots across core TV channels on key Spring bank holiday weekends when spending in DIY and garden centres traditionally peak. The campaign includes radio, print and online activity.

Fiskars distinctive advert shows how weeding the lawn can be fun and easy. As Fiskars ambassador James Wong says, "The steel claws of a Fiskars Weed Puller reach down deep, so you don't have to." 

This year, Fiskars is extending the advert to include the award-winning PowerGear™ loppers and pruners. PowerGear™ gives 3x the cutting power thanks to its patented gearing mechanism for easy cutting. Another Fiskars hero product - the Tree Pruner - is also promoted. With its six metre reach the Tree Pruner tackles the tallest of gardening tasks while keeping your feet firmly planted on the ground.

New for 2015 is a radio advertising campaign on Classic FM to support the TV promotion. Targeting the passionate gardener, Classic FM airtime will have an increased presence around the Saturday morning show across the three April and May bank holidays.

Everyone likes something for free, so Fiskars is also launching a £3,000 consumer competition to win a garden makeover, plus four packs of Fiskars garden tools, each worth £500. The competition runs to the end of June. With in-store point of sale, plus online competitions and promotions at customer trade shows as well as Spring demo days. Trade customers will benefit from a high profile campaign and boosted interest in Fiskars products.

Kerry Murfin, Trade Marketing Director for Fiskars UK, says, "This year has had a superb start bringing James Wong on board as our Fiskars ambassador and moving to a fantastic location in Birmingham. 

"Spring is obviously the key season in gardening and this year we wanted to extend our reach and consumer attraction. Bringing in the competition element gives our trade customers something that they can really promote in-store to gain consumer interest and traction. Equally, with radio and new digital components sitting alongside TV and print advertising, we're extending our reach to target a new and younger generation of gardeners that are the shoppers of the future for our garden centre and DIY customers."

For more information on Fiskars range contact:

W: www.fiskars.com E: ukinfo@fiskars.com T: 0121 7960444

James Wong and Fiskars

In his new role as brand ambassador for Fiskars, horticultural celebrity and ethnobotanist James Wong injects the va va voom into gardening. With tools designed to minimise effort and James set to maximise enjoyment, it's a union that will invigorate today's gardeners and inspire tomorrow's. 

Reinventing Gardening

Fiskars tools are examples of the company's aspiration to reinvent the gardening experience through the use of advanced engineering and materials. We believe that all things, even the simplest, can be made better and smarter so that work in the garden becomes easier, lighter, more efficient and simply more pleasurable - which is ultimately what gardening should be all about.

Media Enquiries

Transform Communications Ltd

Veronica Hannon veronica@transformcommunications.co.uk 07752 875285

Sophie Langley sophie@transformcommunications.co.uk 01225 784026

Fiskars 365 - celebrating centuries of pride, passion and design. Every day.

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading global supplier of consumer products for the home, garden and outdoors. Available in more than 60 countries, Fiskars products solve everyday problems, making daily home, garden and outdoor projects easier and more enjoyable through superior performance and design. Fiskars is listed on NASDAQ OMX Helsinki, and the company's net sales were 799 million euro in 2013. The Group's key international brands are Fiskars, Iittala and Gerber. www.fiskarsgroup.com