UK supplier of erotic women’s underwear, My-Knickers, have commented on the recent rise of celebrity underwear shoots and deals which are causing a stir on the internet.

In the last month alone, numerous celebrities have announced endorsements and posed for underwear shoots, including Lindsey Lohan, Taylor Swift, Kendall Jenner, Jessica Wright,      Beyoncé and Nicki Minaj.

The underwear showcases have been for shows, photo shoots and promotions, and the increase has been linked with the recent cloud hacking earlier in the year which revealed raunchy illegally obtained shots of celebrities. Since the leak, more celebrities have been willing to show more skin, as a way to counter the need for the leak, with approved photos for all to see. It also allows for lingerie companies to use bigger stars in their campaigns, and increase the sales of designer underwear.

Taylor Swift took to the stage at the Victoria Secret Show, displaying a range of new lingerie amongst models, along with some of her own collection. Kendell Jenner has also posted images of herself in just a pair of Calvin Klein underwear on her Instagram account, a move which is becoming more frequent among top celebrities.

Male celebrities are in on the act too, with 50 Cent releasing a new range of designer underwear for FRIGO Revolution, and footballer James Rodriguez has also released his own range, following on from Cristiano Ronaldo and David Beckham.

Often commenting on industry news, a spokesperson for My-Knickers said, ‘The increase in celebrities posing or designing underwear is great for showing that sexy lingerie is accepted widely and not something seen as sexist or perverted. Looking good in the bedroom provides style and class, and it can help spice up a relationship too. Sexy underwear is becoming increasingly popular, as women realise they can dress well even when it might not always be on display.

We sell a great range of top quality lingerie at great prices, and we hope to see a further increase in sales that we have been witnessing, thanks to the promotion of sexy underwear via celebrities.’

My-Knickers are a UK based Sexy underwear supplier for women. They sell a wide range of top lingerie brands such as Bendon Lingerie, Naf Naf Lingerie, Playboy, Boux Avenue, Bacirubati and Roza to name just a few. Their full range is offered at competitive prices, from nightwear to fetish wear for bras, corsets, thongs and briefs.

For more information on the range of lingerie My-Knickers sell, visit their website at www.my-knickers.com and their social media pages on Twitter and Facebook today.