URBAN eat Announces Appointment of Award-Winning Digital Agency,

Fast Web Media

15thAugust 2014 - Leading Food to Go brandURBAN eathas appointed award winning digital marketing agencyFast Web Mediato manage its marketing activity across all digital and social media platforms.

URBAN eat is planning to invest over £1m in digital marketing in the next four years to build on its 55,000 plus Facebook following and expects its new partnership with FWM to take the brand to a whole new level of engagement with consumers of all demographics.

Head of Marketing John Want explains: "URBAN eat was initially launched in the student market and we have done a great job of reaching out to that specific audience, however as the brand has gone from strength to strength and secured listings across all sectors we have recognised a real opportunity to grow and ultimately monetise our following.

"We talked to a number of leading digital agencies before ultimately deciding to appoint Fast Web Media who were clear winners, impressing us at every stage of the tender process. The FWM team clearly demonstrated that they had taken the time to get underneath the skin of the URBAN eat brand and came up with a host of creative solutions that played to our core brand values.

"They also have a proven track record in supporting big brands such as Carling, Coors Light and Golden Wonder which we know will prove invaluable as we look to take the URBAN eat brand to the next exciting stage of its development."

Fast Web Media's Director of Client Services Stephen O'Malley said: "UK consumers spend over £6bn per year on Food To Go with around three-quarters relying on shop-bought sandwiches as part of their lunch.  It's a fiercely competitive market, and we will be running multiple digital campaigns to boost awareness and drive further engagement online for URBAN eat.  The brand has a friendly, quality feel and a loyal following, so we're delighted to have been chosen to build on this and help the company reach new market segments."

URBAN eat is kicking off its partnership with FWM by launching a Sandwich Selfie promotion that gives consumers the opportunity to spend this New Year's Eve in New York, ‘the City that never sleeps'.

Ends

For further information please contact: Sarah Oakes, Thorpe PR, 07968 314426

Note to Editors

URBAN eat is a£100m+ Food to Go brand owned by one of the UK's leading sandwich manufacturers Adelie Foods. Its extensive range of high quality chilled products including sandwiches, salads, savoury pastries, prepared fruit, and snack pots are stocked at thousands of outlets across the UK.www.urbaneat.co.uk

About Fast Web Media

Fast Web Media is a data and technology-driven digital marketing agency with offices in MediaCityUK, London and Amsterdam. The company provides clients with award-winning digital marketing services, specialising in traffic driving, technical development, data analysis and innovation.

Led by CEO Mike Flynn, Fast Web Media completed a MBO from Microsoft in 2009 and is now the only company globally offering search marketing services who were previously part of a major global search engine company. FWM has a strategic partnership with the University of Salford Business School for research and innovation in search marketing and social media.www.fastwebmedia.com