In response,
experts in ethical SEO marketing have called on website owners and businesses
to stop attempting to outwit Google’s algorithms and focus on creating the
right content that is built around the prospective audience’s needs and
requirements.
“Search
Engine Optimisation had for some time developed a bad name in many businesses
operating online,” says Gareth Owen, the managing director of Ranking Solutions
Ltd, adding that “due to the increase and sheer prominence of garbage websites
that gained high rankings by effectively gaming the system; the good name of
SEO took a beating and was forced to take a back seat.”
“As we
focused to provide a thorough and in depth service for our clients, it has
always been imperative to utilise innovative, ethical methods that fall in line
with Google’s guidelines to present our customers with rankings that have survived
strong to this day. One of these methods for us has always been the use of
good, structured and informative content that relates strictly to the customer.”
It seems
clear that there was certainly a time when it was far easier and faster to gain
online results by writing the content on your website for the purpose of search
engines rather than for the human audiences you wished to target. However,
those days have now passed and the tables have turned. With the launch of
Google’s various algorithm updates including the Panda, Penguin and more, spamming
techniques and automated link building farms were outlawed and continual users
faced the enforcement of Google’s no nonsense, zero tolerance attitude to
further exploitation.
Ranking
Solutions Ltd continues to offer exceptional strategic online marketing
solutions for many customers, continuing to restructure and adjust to changes
that Google introduces. Their website can be viewed at www.rankingsolutions.com or call
their team on +44(0)1282 452 096.
Contact Gareth Owen for quotes on 0800 195 3582 or info@rankingsolutions.com.