41983t
9 July 2025
KönigOutdoor and the Big Green Egg align
Pictured is a Big Green Egg with a KönigOutdoor kitchen in Iron Corten and Calatorao
The current trend for high-end outdoor kitchens and prestigious branded appliances has never been greater. Here Joanne Bull, Marketing Manager for luxury outdoor kitchen brand KönigOutdoor, and Julia Tasker, General Manager for Alfresco Concepts which distributes Big Green Egg in the UK, detail how these two brands align.
Joanne Bull, Marketing Manager forKönigOutdoorbegins -
How long has KönigOutdoor worked with Big Green Egg and how many KönigOutdoor displays in the UK feature the Big Green Egg? How many real-life outdoor kitchens have them?
We have worked with the Big Green Egg for two years and have a display featuring a Big Green Egg at our Market Harborough showroom. We have installed three outdoor kitchens containing a Big Green Egg and are finding that more and more people are specifying Kamado grills.
Why does KönigOutdoor work with Big Green Egg company?
As Big Green Egg is a market-leading brand with fans including David Beckham and many Michelin-starred chefs, customers usually request it due to the reputation for high quality construction, precise temperature control and the ability to cook a variety of dishes. We love the versatility of the Big Green Egg as you can cook BBQ classics like burgers and sausages but also use to bake or roast in like an indoor oven - from pizzas to a roast dinner.
Why does KönigOutdoor work with Big Green Egg? Do we have any stats on how many people eat outdoors?
Most of our customers are serious food lovers so they are after an appliance that delivers serious flavour and versatility, being able to grill, roast, smoke and slow cook.
There is a study on the benefits of spending time outside: It's official -- spending time outside is good for you | ScienceDaily
Julia Tasker, Head of Marketing for Alfresco Concepts and Big Green Egg distributor in the UK and Ireland, adds -
What is the company ethos behind the Big Green Egg?
At the heart of Big Green Egg is a passion for creating outdoor cooking experiences and lasting memories around food. Inspired by ancient ceramic cooking methods, our kamado-style grills combine heritage with modern technology to deliver unparalleled flavour, versatility, and durability. It's about bringing people together, celebrating real food, and encouraging a slower, more connected way of life.
What do you like about the KönigOutdoor range of outdoor kitchens and how do the brands align?
We love that KönigOutdoor represents the same values we hold dear — premium design, enduring quality, and seamless functionality. Both brands value craftsmanship and creating products built to last, elevating the outdoor living experience from occasional to everyday.
Who is the ideal Big Green Egg customer and what market share do you have?
The ideal Big Green Egg customer is someone who's passionate about food, enjoys entertaining, and values quality. We attract those who see outdoor cooking as more than a summer activity — it's a lifestyle. While we don't disclose precise market share, Big Green Egg remains a leading name globally and has a growing, loyal base in the UK.
Why do you think outside dining has become such an important part of life in the UK in recent years?
Several factors have contributed to the rise of outdoor dining in the UK. Lifestyle changes accelerated by the pandemic encouraged people to reimagine their homes and make the most of every space — including the garden. Dining outdoors has become a way to slow down, reconnect with nature, and bring family and friends together in a relaxed setting. It's not just about cooking; it's about creating an experience.
For further information on KönigOutdoor, please email sales@konigoutdoor.co.uk or visit www.konigoutdoor.co.uk.
-ends-
For KönigOutdoor PR/media enquiries, please contact michele@tayloralden.co.uk
With compliments:
Taylor Alden Ltd
media@tayloralden.co.uk