PRESS RELEASE
30 June 2025

Bliss of London Acquires Jeffries Saddlery, Harry Dabbs, and Vale Brothers Brands

Bliss of London, one of the UK's leading saddlery manufacturers, has acquired the intellectual property, brand names, customer data, and design patterns for three of the most respected names in British equestrian manufacturing: E Jeffries Saddlery, Harry Dabbs, and Vale Brothers.

Finalised late last week, the acquisition from Baaj Capitol ensures that these iconic brands will continue to be produced in Walsall, maintaining their legacy in the traditional home of English saddle making.

The move follows Vale Brothers entering administration in 2023 and the subsequent acquisition of its assets by JDS59 Ltd, part of the Baaj Capitol group. Bliss of London's purchase secures the brand identities and product heritage, and represents a significant step in strengthening its growing portfolio.

Nikki Newcombe, Managing Director of Bliss of London, commented:

"This is a really exciting development for us and for the wider industry. These are iconic names with a rich legacy, and we are proud to bring them under the Bliss umbrella. We're fully committed to preserving their heritage while offering the high standards of service and craftsmanship that Bliss is known for."

Newcombe acknowledged that recent years have been challenging for saddle fitters and customers associated with these brands, but says the team at Bliss is already working on re-establishing production and support:

"We know there is work to do, but we're confident that with our team and infrastructure, we can revive these brands and give them the future they deserve."

The acquisition does not include any trading liabilities or outstanding orders from previous ownership. Production will resume under the Bliss of London operation in Walsall.

Bliss is now actively inviting existing and new saddle fitters to get in touch regarding future opportunities and collaboration.

It is important to note that Jeffries Lifestyle Ltd, the holding company created in the 2023 Vale Brothers administration, continues to trade independently and retains the Thermatex and Griffin NuuMed brands.

For enquiries and further information, contact:
ask@bliss-of-london.com  
www.bliss-of-london.com
or call 01922 745151

ENDS

For more media information, contact
Rachael Holdsworth MCIPR
Holdsworth PR Ltd
07850 017587
rachael@holdsworthpr.co.uk

About Bliss of London

Bliss of London is a world-renowned British saddle and tack manufacturer dedicated to blending traditional craftsmanship with innovative design. With a commitment to horse and rider comfort, every product is developed in close consultation with top riders and master saddlers.