Compact, advanced ovens deliver benefits and special features, with stackable
models available
High-speed oven manufacturer Pratica has agreed a Master Distributor
partnership with FEM to distribute its range in the UK.Based in
Brazil, where it is market leader in the high-speed oven sector, Pratica is expanding
its presence in the UK, European and Middle East regions, having already become
well established in the USA and South America.
“The UK is a very important market
for Pratica,” says Carlos Baktchejian, managing director of Pratica
Europe. “We see FEM as a perfect fit for
us: they have a great reputation, lots of experience in marketing major global
brands, and excellent relations with the major dealers in the UK.”
FEM’s sales director, Mike Inwood,
is equally enthusiastic about the partnership.
“Pratica is a proven manufacturer of high-speed ovens,” he says. “This
is a high quality, energy efficient, reliable product with several special
features, such as a removable catalytic converter for easy cleaning and
servicing.”
Pratica is investing heavily in its
UK and European operations, putting together an experienced sales and service
team and a warehouse in Germany. The
company is also working with specialist consultants Konzept Lounge to set up a
dedicated application team called the Pratica Academy.
As master distributor, FEM will be
offering the full Pratica high-speed oven range, including single- and
double-magnetron models, stackable ovens and an extra-wide version for larger
products. Pratica’s ventless line for the UK also includes a fast cooking pizza
oven.
UK dealers and end users will
benefit from a comprehensive support package, including cooking demonstrations,
a dedicated service network and Pratica’s IOK (Internet of Kitchen) cloud
platform, which allows users to monitor and manage ovens remotely and update
recipes.
As part of the launch, FEM is
taking the ovens on the road with a series of events, including dealer and
customer training sessions and exhibitions.
“We want to make people aware of just how good these ovens are,” says
Inwood. “Operators are looking for
alternatives and Pratica’s range offers significant benefits and features at a
fantastic price. We think the stackable
version in particular will be popular, providing a solution that competitors
can’t.”
Baktchejian says that Pratica and
FEM share a common company culture.
“Both are family businesses with the focus on customers and partners and
an open, transparent approach to communication.
We are very excited and looking forward to this partnership.”
Inwood agrees, “The similarities
between the companies are striking. It
feels like we’ve been working together for years!”
The
group photo accompanying this release shows, from left, Mark Hogan (commercial
director, FEM), Henk Groot Roessink (regional manager Europe and ME at
Pratica Europe), Harry Hogan (managing director, FEM), Carlos Eduardo
Baktchejian (managing director, Pratica Europe) and Michael Inwood (Sales
Director, FEM).
For
more information and details of local stockists call FEM on +44 (0) 1355 244111, email sales@fem.co.uk or visit www.fem.co.uk
Press Enquiries:
The
Publicity Works: 01263 761000; Email: fem@publicityworks.biz
For more news about FEM visit the press office at www.publicityworks.biz
Mark Hogan, Commercial Director, Foodservice Equipment Marketing Ltd,
+44 (0) 1355 244111
More
information on FEM from www.fem.co.uk
Foodservice Equipment Marketing Ltd
Foodservice
Equipment Marketing Ltd (FEM) is based in East Kilbride near Glasgow,
Scotland. Since 1993 the company has
represented leading foodservice equipment manufacturers in the UK and Irish
markets. Over the years FEM has established partnership agreements with many of
the industry's top brands in both smallwares and equipment, including Vollrath,
Manitowoc Ice, Cambro, Sirman, Prince Castle, San Jamar, Hamilton Beach
Commercial, Alto-Shaam, Pujadas, Ugolini and Pratica.