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7.
April
2025.
Williams’ new Jade counters offer best in market energy efficiency
 Williams’ new Jade counters offer ‘best in class’ energy efficiency

Smaller footprint with superior capacity, while options offer truly customisable counter

The new versions of Williams top of the range Jade refrigerated counters are ‘best in class’ when it comes to energy efficiency.  Although there are other refrigerated door counters with the same A+ grading, the Jade models have the lowest kWh figures on the market.  They also have a smaller footprint, giving even greater versatility in installation, while the multiple options available mean that operators and designers can customise their counter so that it exactly fits their application.  

The Jade counters have a variety of energy saving features and components.  They include Willams’ updated CoolSmart controller, which monitors operation and internal temperature, minimising energy by only running the system when it’s required.  Its sleek new capacitive touchscreen is highly sensitive and accurate, using clear visuals, including a bright white temperature display, to help staff check the operating status at a glance.  Since it is IP55 rated, the screen is both water- and dust-proof. 

The Jade counters use a natural refrigerant.  As well as enhancing energy efficiency, this makes them a truly green choice, with low GWP and zero ODP.  All Jade models offer premium performance, being tested to Climate Class 5 and capable of operating efficiently in ambient temperatures up to 43°C. 

The Jade’s customisability is exceptional.  Williams can offer a huge range of options so that the specifier can get exactly the counter they need for their precise application.  They include raised pan holders and cut out wells to hold ingredients as a prep station; drawers instead of doors, in banks of either two or three; and a choice of counter height.  Both refrigerated and freezer Jade counters are available in three sizes, two-, three- and four-door, with capacities of 317 litres, 469 litres and 622 litres respectively.  All are designed to accommodate 1/1 GN shelves. 

The Jade’s reduced footprint will help designers tasked with squeezing more productivity out of the kitchen.  For example, the two-door JC2’s width is a full 62mm less than its predecessor – it’s now just 1,338mm wide, compared to 1,400mm.  Meanwhile the four-door JC4 is 98mm less, measuring 2,262mm.  The depth, 700mm, and the height, 857mm, are the same for all three Jade models.  Their ‘squeeze-ability’ is further enhanced by the fact that they can fit into the tightest spaces as they need no ventilation gaps at the back, top or side, thanks to their front breathing refrigeration system, which has a fully automated, air-cooled condensing unit.

The noise level output across all new Jade counter models is also significantly reduced compared to their predecessors, which is especially beneficial for open plan kitchens.

For example, standard refrigerator models such as the HJC3 have a noise level of just 50 dBA compared to 63dBA of the equivalent predecessor. A 13 dBA reduction in noise level means a noticeable decrease in perceived loudness, roughly equivalent to halving the perceived sound.

Meanwhile the superior usable capacity means that the two door counter can hold up to 186 litres, while the three door HJC3 can store 280 litres – significantly more than its market competitors. 

The ‘easy grab’ full length door handle is both an attractive feature and a practical one, since it makes opening the counter easy with one hand.  Indeed, the Jade’s design is all about making life easier for the chef.  For example, its durable construction ensures it can stand up to the toughest kitchen environment, while shelving and racking is easy to remove for cleaning.  Meanwhile the Jade is also a good looking model, as suitable for front of house as for the kitchen. 

List prices for the new Jade counters are the same as for their predecessors, starting at £4,370 for the JC2 refrigerator.

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, multidecks and blast chillers. 

 

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk

 


 

Press Enquiries:

The Publicity Works: 01263 761000 williams@publicityworks.biz 

For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 817002

 

 

Williams Refrigeration is a division of AFE Group Ltd. It is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management SystemsMost recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Management System  certification ISO 45001:2018

 

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application a “one-stop” refrigeration purchasing solution.

 

The company has also developed a specialist range of medical and pharmaceutical refrigeration, including bespoke coldrooms and the Medi+ range of cabinets. 

 

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.