A Yorkshire whisky distillery has become the first UK distillery to use AI technology to make its website accessible to all.

In a move to promote digital inclusion, Spirit of Yorkshire Distillery, based in Hunmanby, North Yorkshire, has announced its strategic partnership with accessiBe, the market leader in web accessibility.

"We're proud that with accessiBe's accessWidget, we are empowering all people to access our website easily, whilst breaking new ground for digital inclusion in the whisky industry," said Jenni Ashwood, Spirit of Yorkshire's Marketing Director.

"accessiBe's accessWidget makes websites accessible for people with disabilities, facilitating equal access to information and services online by facilitating colour and content adjustments. Web visitors can turn on a series of profiles to improve their browsing experience. Options include seizure safe profile, vision impaired profile, ADHD friendly profile, cognitive disability profile, keyboard navigation and screen reader for blind visitors. The widget uses AI to optimise accessibility levels constantly."

"At accessiBe, we are committed to making the internet accessible for everyone. Our partnership withSpirit of Yorkshire Distilleryunderscores our shared dedication to ensuring that all users can experience the full benefits of online platforms," said Dekel Skoop, CEO of accessiBe.

Home to Filey Bay, Spirit of Yorkshire Distillery is Yorkshire's first single malt whisky distillery and is one of only a handful of distilleries worldwide that grows 100% of the barley for its whisky production.

accessiBe is the market leader in web accessibility, providing an ecosystem of solutions for any business. Trusted by over 200,000 websites, ranging from small businesses to industry leaders, accessiBe streamlines the process of making websites more accessible.

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Photograph caption/alt text: Jenni Ashwood and Michelle Swann, Director of Business Development  at accessiBestanding in front of the copper whisky stills holding bottles of whisky and smiling. Jenni Ashwood and Michelle Swann

For more information or to arrange an interview with Jenni Ashwood please contact Tracey Baty at three60 marketing on:

Direct line:01430 871360

Mobile:   07971 961574

Email:    traceybaty@three60marketing.co.uk

Notes to editors

1.               For more information about Spirit of Yorkshire, please visithttps://www.spiritofyorkshire.com/
2.               accessiBE's accessWidget's machine learning processes run in the background and use contextual understanding and computer vision models to address the more complex requirements needed for screen reader and keyboard navigation accessibility. For more information, please visithttps://accessibe.com/