Yorkshire Wolds poultry business launches new product
The team at a Driffield poultry business has launched a new product to complement its award-winning Yorkshire chicken.
Middleton on the Wolds based Soanes Poultry has launchedChick Magnet, a dry rub for chicken, which is the first store cupboard staple in the business's 77-year history.
Of the launch, MD Ben Lee said: "We're excited to launch this Soanes branded rub to complement our chicken. It's a unique blend of herbs and spices that has been produced to our specifications and delivers a smoky, citrus sweetness when rubbed onto chicken before roasting, air frying or barbecuing."
Chick Magnet is produced by Angus & Oink who specialise in creating flavoursome spice blends for creative cooks. Its co-founder, Scott Fraser, is pleased to partner with the long-established family business: "We believe that you don't have to be a chef to shine in the kitchen. You just need the right attitude and a punch of flavour. We were delighted to collaborate with Ben and the team to create a bespoke blend that makes their amazing chicken zing with true flavour."
Chick Magnet is available online at www.soanespoultry.co.uk alongside its Higher Welfare chicken and four of Angus & Oink's best-selling rubs, Fools Gold, Hot and Hostile, Sweet Bones and Butts and Black Gold Seasonings.
Soanes Poultry is a family-owned business which has been rearing and preparing chicken since 1947. It sells its Yorkshire-reared chicken to butchers, independent retailers, wholesalers, catering butchers and restaurants nationwide.
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Photo:MDBen Lee and Robert Laird, Brand Ambassador at Soanes Poultry Ben Lee and Robert Laird
For more information or to arrange an interview with Ben Lee, please contact Tracey Baty at three60 marketing on;
Direct line:01430 871360
Mobile:07971 961574
E mail:traceybaty@three60marketing.co.uk
Notes to editors
- For more information about Soanes Poultry, please visit www.soanespoultry.co.uk.