PRESS RELEASE
Brand Momentum by Tony Lewis officially launches at the Festival of Marketing (3rdOctober 2024)
"Brand Momentum - The one metric you need to identify your brand's potential."
Nigel Hollis, former Chief Global Brand Analyst, Kantar
"Marketing icon Tony Lewis is the master of brand momentum."
Chris Riches, Correspondent for North-West England and Wales - Daily Express
With a background in mathematics and physics, academic-turned businessman, Tony Lewis, known as the "Isaac Newton" of branding, is gearing up to launch his debut book - Brand Momentum - at the Festival of Marketing in London tomorrow.
The branding blueprint draws upon Lewis' decades of experience in branding, market research and as CEO of Vision One, plus case studies, and the laws of physics to unravel the secrets of Brand Momentum.
This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving - that not only reflects current brand perception but also predicts future trajectory.
Tomorrow, 3rdOctober 2024, marks the global eBook release ofBrand Momentum: The #1 Growth Metric For Every Boardroom by Tony Lewis, CEO of leading market research agency Vision One.
The debutbranding blueprint, a game-changer for the brand managers, business owners and marketing directors, will officially launch at tomorrow'sFestival of Marketingin London.
Tony has poured years (four decades!) of work into this project. He has worked across the business spectrum, from start-ups to global brands suchas Virgin, LEGO, IKEA, andMcDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Tony's insights have been shaped by hundreds of successful brand studies. The Brand Momentum Agency (launching in 2025) will carry the Brand Momentum philosophy forward with training and business consultancy.
Brand Momentum is packed with original, game-changing concepts including the Brand Velocity Score, fresh ideas, relevantcase studies, and stellar insights that can transform how you view brand growth and momentum.
Quick fire Q&A with Tony Lewis
(For more Q&A content and interview requests please contactinfo@literallypr.com):
Q. What factors determine whether a brand will be successful or not?
A. Tony Lewis: There are several factors that define success for a brand:
- Brand Building. Success starts with establishing a strong reputation by creating meaning and understanding that people value and connect with. Well-built brands resonate deeply with their audience.
- Value Creation. A successful brand generates consumer value and sufficient profit, allowing for significant investment into marketing/NPD etc., which will ultimately enable it to grow. Without financial stability, a company and brand aren't going anywhere. However, strategic brand building can enhance both the value and profitability of the entire organisation.
- Longevity. I believe brands should be long-term focused to achieve greater success. Evidence suggests that those with a sustained, longer-term approach outperform those with short-term goals.
Q. How do these factors change over the lifetime of a brand?
A. Tony Lewis: In the early years, brands need to generate excitement and interest —they need to build momentum! This is something established brands struggle to maintain, as they're often already well-known and very familiar. Generating excitement and innovation create the impetus to grow. As brands mature, they should focus on creating emotional warmth to build stronger relationships, which help protects them from losing customers to more exciting start-ups. Established brands need to retain their youthfulness and energy for as long as possible. NPD and innovation are great ways to help achieve this.
Q. How did you come to identify Brand Momentum as the key marketing measurement metric for brand growth and sustained success?
A. Tony Lewis: I discovered momentum by chance whilst we were developing our brand tracking at Vision One. There was one metric we now call the Brand Velocity Score (BVS) which looks at the trajectory of a brand and whether it is growing, static or in decline. We discovered that one airline brand, ‘Monarch Airlines', had an unusually low score — and went into administration some months later. This led me to think if this metric had the potential to predict the future and help determine the fate of a brand. What I later discovered was that there was so much more to it than that... but you'll need to read the book for more.
Notes to editors
Tony Lewis is available for interview, media comment and editorial commissions. Pre-written articles on hot marketing talking points, photos and press materials are available via the media folder:https://bit.ly/BrandMomentum1and/or his publicity teaminfo@literallypr.com/dianaashlee@literallypr.com
Review copy requests forBrand Momentum(digital, hardback and paperback) to:helenlewis@literallypr.com
Boiler plate:
Brand Momentum by Tony Lewis is out from 3rdOctober in all good bookshops and online (eBook, paperback, hardback) from £9.99.
Links to follow for more info:
Amazon: https://mybook.to/eBrandMomentum
Author website:https://tonylewis.me/author/
Vision One:https://visionone.co.uk
LinkedIn:https://www.linkedin.com/in/tonylewis1