Today we celebrate the GLOBAL digital release of Brand Momentum - and as part of those celebrations, I'd like to send you a free copy of this incredible book!
26th September marks the global eBook release of our client, Tony Lewis' (CEO of Vision One) debut book, Brand Momentum! This is a game-changer for the brand managers, business owners and marketing directors who have been lucky enough to read it before publication. I've worked on 700+ book campaigns over the past 13+ years and this has had such an impact on me that I'm actuallyrebrandingLitPR (you're the first to know), with plans to relaunch in 2025, taking on board the learnings and ideas I've gained from reading, living and breathing this book for the past six months!
This milestone in Tony Lewis' career comes just ahead of the hardback and paperback launch at the Festival of Marketing in Londonnext week on October 3rd. Will you be there? If so, please pop by to see them and find out about the book as well as their upcomingBrand Momentum Masterclasses!
Tony has poured years(more like four decades!) of work into this project. He has worked across the business spectrum, from start-ups to global brands suchas Virgin, LEGO, IKEA, andMcDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Tony's insights have been shaped by hundreds of successful brand studies. The Brand Momentum Agency (launching in 2025) will carry the Brand Momentum philosophy forward with training and business consultancy.
Brand Momentum is packed with original, game-changing concepts including the Brand Velocity Score, fresh ideas, relevantcase studies, and stellar insights that can transform how you view brand growth and momentum.
I have a digital link that I can quickly send you to access the eBook free of charge, so if you'd like to see it today please just reply YES to this email. Alternatively, if you're like me, and appreciate a ‘PAPER BOOK' then I have 25 hardback copies and 35 paperback copies packed up and ready to go out with some other goodies - we just need your name and address and my team can get that out to you before the weekend.
Here's what early reviewers are saying about Brand Momentum:
"Brand Momentum - The one metric you need to identify your brand's potential."
Nigel Hollis, former Chief Global Brand Analyst, Kantar
"Momentum is key to every brand's success, and this book reveals exactly how to achieve it. A crucial read."
Richard Moriarty, North West District Editor - The Sun
"Marketing icon Tony Lewis is the master of brand momentum."
Chris Riches, Correspondent for North-West England and Wales - Daily Express
Tony Lewis, known as the "Isaac Newton" of branding, draws upon decades of experience in branding, market research and as CEO of Vision One, plus case studies, and the laws of physics to unravel the secrets of Brand Momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving - that not only reflects current brand perception but also predicts future trajectory.
Here's a link to the eBook on Amazon: https://mybook.to/eBrandMomentum
And here's a link to the media folder with op-eds, pre-written articles, interviews, press releases, photos and more:https://bit.ly/BrandMomentum1
Best wishes,
Helen Lewis (no relation to Tony!)