New website reflects award-winning PR company’s digital evolution

Back in 1990 leaving London to set up a PR company in the middle of a field in North Norfolk seemed like a crazy idea, but that’s exactly what The Publicity Works’ founder and director Tim Morgan did.

“I suppose I was ahead of the ‘working from home’ trend,” says Tim. “Running the business in the middle of the countryside back then would have been easier if we had things like digital communications and video conferencing, but we made it work.”

In London, Tim had worked in advertising and PR within the hospitality sector. Utilising these contacts, he began growing his own business as a new, independent stronghold for foodservice PR, despite its remote setting. While over the years The Publicity Works has seen an eclectic range of different clients, including mobile phone companies, insurance brokers, theatrical companies, schools, book companies and musicians, the hospitality sector remains its stronghold. So much so Tim recently received an award in recognition of his contribution to the foodservice equipment industry at the prestigious Foodservice Equipment Association’s (FEA) annual conference.

“The team at The Publicity Works has always been lively, engaging and positive, they are productive people who really help drive PR for FEA”, says John Cunningham, Chief Executive of FEA. “I’m delighted to see their new branding and website; it’s a great reflection of the team and the role they play in the wider foodservice and equipment sector. Congratulations The Publicity Works on another job well done!”

Staff members Alison Haynes and Fiona Morrison have been working alongside Tim for over twenty years, starting while their children were attending the same local schools as Tim’s twin sons, Callum and Kieran. Callum joined The Publicity Works after university, specialising in video content, and has helped in its digital evolution alongside his cousin, Richard, who started at a similar time.
 
The previous site played with journalistic imagery, emphasising a more traditional PR focus. As The Publicity Works’ services and clients saw an increase in digital media strategies, from video case studies and reels to social media development and campaigns, a full re-brand of the site that more effectively communicated its standing as a modern PR company became vital.

“I saw this as an opportunity for us all to rebrand the company,” says Callum. “We’re a small, family-run business which I think allows us to be really focused on the campaigns we run. It’s not a big team, but everyone has different specialities. I wanted the website to reflect all of our tastes as much as possible.”

While its reputation as a PR company within the sector has been established for some years, The Publicity Works’ video library, while less known, has steadily been building over the last decade. Highlighting its range of videos on the landing page of the new site serves as a deliberate strategy to not only reinforce the company’s evolution but also the value quality video content holds in modern digital marketing.

“We see video as fundamental to the broader service we offer,” says Callum. “Everything is so instant now, and we hope the newly rebranded website more effectively communicates the full extent of what we offer in those crucial first impressions.”

The Publicity Works is an award-winning public relations company operating since 1990. A leading specialist in the foodservice industry, it also has expertise in construction, retail, insurance, automotive, music hospitality, sports, charity, tourism, publishing while also specialising in video and other digital content creation. Family-run and based in the North Norfolk countryside, for more details call The Publicity Works on 01263 761000, visit https://www.publicityworks.biz, or email teaboy@publicityworks.biz.

Press Enquiries:

The Publicity Works: 01263 761000   Email:callum@publicityworks.biz

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Phone Callum Morgan at The Publicity Works: 01263 761000

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