Good morning,
Please find below a press release regarding MCS taking on the PR for Twist Distribution, UK distributor for Exxel Outdoor brands, Sierra Designs (outdoor equipment including packs, tents, sleeping bags and bivvy bags) and Kelty (tents, sleeping bags, backpacks, outdoor equipment and accessories).
Please do not hesitate to get in touch
if you would like more information about Sierra Designs or Kelty and their products (as well as about US walking boot and shoe brand Vasque, also represented by MCS) or to request
samples for upcoming features.
Kind regards,
Dan Garbutt
MCS - PUBLIC RELATIONS / EVENT MANAGEMENT FIND OUT MORE ABOUT US HERE
t: 0161 437 4634 e:dan@mcspr.co.uk w: www.mcspr.co.uk
MCS / Moss Nook House / 6-8 Trenchard Drive / Manchester / M22 5NA
Press Information - 9thSeptember 2024
Twist Distribution secures Sierra Designs and Kelty presence in the UK
Industry veteran, Damon Street, has ensured that much lovedExxel Outdoorbrands,KeltyandSierra Designscontinue to be available to UK and European outdoor enthusiasts by setting up Twist Distribution, which now represents the brands in the UK, France, Poland, Czech Republic, Sweden, Norway, Denmark and Benelux. Damon re-introduced the iconic US brands in 2020 and quickly established a network of key multiple and independent retailers stocking the brands as well as winning many product awards in a short space of time. In January 2024, he set up Twist Distribution, and over the last eight months has built Twist's infrastructure, which includes a warehouse in the Midlands, with another opening in Europe, with the support of existing retail customers and industry colleagues.
Commenting on the last few months, Damon said: ‘I am very pleased by what we've achieved so far. Setting up a new distribution company has had its challenges but the hard work is paying off. Thanks to our loyal customers, you've supported us from the beginning and I'm pleased you're seeing excellent sell-through. Thanks also to Exxel; Kelty & SD's innovative products are on their way for the season ahead, I'm confident for the future of the brands and for Twist Distribution in the UK.
"MCS PR & Eventswill once again help us put the new range of products in the hands of journalists in the core outdoor and camping markets, as well as the wider lifestyle media, to spread the word about Kelty and Sierra Designs. We are also in talks with some additional interesting brands to expand our distribution portfolio.'
Retailers interested in stocking Kelty and/or Sierra Designs, and brands interested in a UK distributor, can get in touch with Damon at damon@twistdistribution.com
-Ends-
For further information, sample products or hi-res images please contact:
Dan Garbutt at MCS, dan@mcspr.co.uk Tel: 0161 437 4634
Notes to editors:
About Sierra Designs - ‘Born in California and bred on the trail, Sierra Designs has been committed to supporting people's love of the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that exploration should be within everyone's reach, because life is found in the adventure, not the destination'
About Kelty - ‘Playing hard since 1952: Kelty Pack was born out of a genuine love for the outdoors. For Dick Kelty getting outside was a physical need - and as a result, every single thing he made was handcrafted to make the backcountry feel as accessible and comfortable as his own backyard. As the originator of the modern external frame pack, Kelty has always been dedicated to connecting all kinds of folks with the wonders of the wilderness and encouraging play in its most natural form'