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Oliver Brumby is Williams’ new sales manager for the North West
 Oliver Brumby is Williams’ new Area Sales Manager

Williams is delighted to have experienced sales professional join the sales team.


Oliver Brumby is joining Williams Refrigeration as Area Sales Manager, with responsibility for North West England.

He previously worked at JLA for four and a half years in machine sales, which has given him a comprehensive knowledge of the needs of the foodservice industry and the equipment it uses.

“I’m really excited to be working for a market-leading company,” says Oliver. “My previous role gave me plenty of experience working with Williams products, and I love them. I’m looking forward to meeting new and existing customers in the area and helping them purchase the right refrigeration equipment for their needs.”

“We’re delighted to have Oliver joining the Williams team at this exciting time for the company,” says Malcolm Harling, Sales and Marketing Director for Williams. “He has good experience of the industry and our products, and I know he’s keen to get started in his new role.”

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, multidecks and blast chillers. 

To learn more about Williams extensive product range visit


Press Enquiries:

The Publicity Works: 01263 761000 

For more news about Williams visit the press office at

Martin Laws at Williams Refrigeration 01553 817002


Williams Refrigeration is a division of AFE Group Ltd. It is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management SystemsMost recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Management System  certification ISO 45001:2018


Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application a “one-stop” refrigeration purchasing solution.


The company has also developed a specialist range of medical and pharmaceutical refrigeration, including bespoke coldrooms and the Medi+ range of cabinets. 


Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.