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Nutritional Deficit causing 'hidden hunger' phenomenon

Performance Lab Given 'Scientific' Look by Robot Food -



From 1stMarch 2024, the UK's leading innovators in high-performance nutrition,Performance Lab, will be launching nine new single-supplement nutrients in response to the devastating decline in crucial vitamins and minerals found in food, and the harmful prevalence of ultra-processed foods.

"Optimum nutrition achieves our highest potential for overall physical and mental health, weight control, vitality and disease resilience", says Performance Lab founder Dave Wright. "If the UK population radically improves their nutritional intake, the worrying levels of illness and disease could dramatically reduce.  Here at Performance Lab we are passionate about offering the very best possible, ultra-clean nutritional supplements to our customers."

According toHSIS (Health and food Supplements Information Service), much of the population struggle to eat a balanced diet, further reducing the essential nutrients the body needs.  These include pregnant and breastfeeding women, housebound or institutionalised elderly people, smokers, heavy drinkers, and anybody on a restrictive diet, such as vegans, vegetarians and people trying to lose weight.

In addition, recent studies show the nutritional value of our food has dropped over 38% since World War II[1], meaning that we are falling foul of a phenomenon known as ‘hidden hunger'. Our calories may be plentiful, but our plates are nutrient poor.

A white bottle with blue labelDescription automatically generatedThe nine new single nutrient supplements are the cleanest, safest and most effective range on the market in the UK today. They form part of Performance Lab's pioneering,scientifically proven,NutriGenesis®vitamins and minerals range, which mirror and enhance the nutrients found in our food. The research-backed formulae are gentle on the stomach, 100% plant-based and don't include any artificial fillers, binders or excipients.

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The nine supplements include Vitamin B-Complex, Calcium, Iron Complex, Magnesium, Potassium and Vitamin C, as well as the lesser known, but most important, Iodine, Selenium and Zinc.

Iodine is known for its effects treating an overactive thyroid which can cause significant weight gain. Selenium, an antioxidant known to reduce inflammation, will also enhance your immunity, whilst Zinc, is known for its support of the immune system and maintains the body's natural defence system.


A white bottle with a green tubeDescription automatically generatedNutrient decline is "going to leave our bodies with fewer of the components they need to mount defences against chronic diseases"[2]. The quality of nutrients in our crops has been declining over the past 70 years, with mounting evidence from multiple scientific studies showing that many fruits and vegetables today contain less protein, calcium, phosphorus, iron and vitamin C than ever before. A point which is especially poignant for those following a primarily plant-based diet, who have an increased need for continued supplementation.


"We are so excited to launch this new line of single nutrients", says Performance Lab founder Dave Wright. "With real concern over the nutritional quality of our food, we have seen a huge increase in those looking for supplementation within their diets.

"More often than not, simple ailments and complaints can be treated by the addition of nutritional supplements, such as Vitamin C to aid in cell renewal. As consumers, we are more in tune than ever with our need for vitamin and mineral supplementation, and often turn to high street multivitamins, that offer mega doses of combined vitamin packages.

"Our single nutrient vitamins combine the correct daily dosage with enhanced absorption capabilities, ensuring one single capsule per day is everything our customers need to boost nutrition and live a healthy life."

The Performance Lab Single Nutrient Supplements will be available to buy on the company's website (prices from £19 for one month's supply):

image of Performance Lab® range



For all press enquiries or more information, please contact Jo Welch on 07767 416092


Performance Lab®


Performance Lab® is the home of ultramodern nutrition. Performance Lab® have created a revolution in nutrition technology, producing the cleanest, safest and most effective range of health supplements on the market in the UK today.


Every Performance Lab® formula is made using premium-grade research-backed ingredients, utilising cutting-edge techniques to deliver key advantages over traditional supplements.


Performance Lab® produce 21 ground-breaking products, including Mind Lab Pro®v4.0, NutriGenesis® Multi for Women, NutriGenesis® Multi for Men, Omega-3 sourced directly from Algae, and Nutropic® energy bars fortified with essential brain nutrients.


Performance Lab® is a designated B Corporation, Clean Label Project Certified and certified vegan.


For more information, please