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Williams launches latest refrigeration at HRC 2024
 Prep, blast, cool and go: Williams at HRC 2024

British manufacturer highlights huge variety of refrigeration solutions


HRC, Stand H1831, London ExCeL, 25-27 March 2024


Pumped up prep stations, faster blast chillers, bottle coolers for bespoke bars and greener grab and go units are just some of the latest refrigeration designs featured on the Williams stand at HRC. 

Visitors can also get hands-on experience of Williams’ new reach-in Blast Chillers, which chill more quickly than ever before, saving time, enhancing food safety and reducing energy consumption.  They use natural hydrocarbon refrigerant and feature Williams’ user-friendly EasyBlast (WEB) controller, which makes it very easy for staff to program the cycle.  The unit on display, the WBC50, has a capacity of 50kg.  It is one of a range of ten different reach-in models, including combined blast chiller freezers, with a choice of capacities from 10kg to 50kg. 

Williams has re-engineered its Onyx prep station and it’s set to be a star of the stand.  This latest version has sleek, attractive new aesthetics to add to the innovative energy efficiency and performance features that were unveiled in 2023. The Onyx has refrigerated storage beneath a large, practical worktop that incorporates refrigerated food wells, providing instant access to regularly used fresh ingredients.  The Onyx combines food safety with a practical, ergonomic design that’s ideal for preparing foods like salads, pizzas, tapas and desserts.  What’s more, its smart airflow system and eco-friendly, natural hydrocarbon refrigerant make it Williams’ most energy efficient Onyx to date – as well as the best looking! 

Conventional bottle coolers come at a standard height – 900mm.  However, not all bars are designed with the conventional size in mind, which is why Williams developed its new low-height coolers.  At 850mm, they can easily be installed under bespoke bars, retaining a generous capacity along with all the features that have made the company’s 900mm versions so popular – including eye-catching good looks and a robust construction that can handle the knocks of a busy backbar. 

Another stand highlight will be the latest version of Williams’ Multideck grab and go merchandiser.  The model on stand is the R100 HFD, a stylish and slimline design that offers a large capacity and an attractive display.  It also has glass doors for maximum energy efficiency: in tests, hinged doors helped decrease the energy requirements of Williams Multidecks significantly, compared to the open-front equivalent.  Meanwhile their clear, double-walled glass provides excellent product visibility to help encourage sales.

Visitors can also catch a show-exclusive preview of new versions of the top-of-the-range Jade cabinets and counters, details of which are under wraps till HRC opens. 

Williams is sharing stand H1831 with sister company Falcon, so there will be the opportunity to see market-leading refrigeration and prime cooking equipment side by side.     

Expert personnel will be on hand throughout the show, so visitors will be able to discuss Williams Refrigeration’s comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, multidecks and blast chillers. 

To learn more about Williams extensive product range come to HRC 2024 or visit 



Press Enquiries:

The Publicity Works: 01263 761000 

For more news about Williams visit the press office at

Martin Laws at Williams Refrigeration 01553 817002



Williams Refrigeration is a division of AFE Group Ltd. It is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management SystemsMost recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Management System  certification ISO 45001:2018


Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application a “one-stop” refrigeration purchasing solution.


The company has also developed a specialist range of medical and pharmaceutical refrigeration, including bespoke coldrooms and the Medi+ range of cabinets. 


Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.