THE UK'S LEADING INNOVATOR OF HIGH-PERFORMANCE NUTRITION HAS LAUNCHED A NEW RANGE OF SINGLE NUTRIENTS

Performance Lab - the UK's leading innovators of high-performance nutrition - has expanded its range of plant-based supplements. Adding nine single nutrients, due for launch next month, February 2024.

According to recent studies, nutrient decline is "going to leave our bodies with fewer of the components they need to mount defences against chronic diseases"[1]. The quality of nutrients in our crops has been declining over the past 70 years, with mounting evidence from multiple scientific studies showing that many fruits and vegetables today contain less protein, calcium, phosphorus, iron and vitamin C than ever before. This is especially poignant for those following a primarily plant-based diet, who have an increased need for continued supplementation.

Creating the cleanest, safest and most effective range of health supplements on the market in the UK today, the addition of the nine single nutrients is the next step in Performance Lab's journey spearheading the revolution of nutrition technology. The nine supplements form part of the NutriGenesis vitamins and minerals range, which mirror the nutrients found in our food.

The nine supplements are Vitamin B-Complex, Calcium, Iodine, Iron Complex, Magnesium, Potassium, Selenium, Vitamin C and Zinc.

In the NutriGenesis process, micronutrients are introduced into a growth medium, containing single-cell organisms like brewer's yeast and botanicals. The live single-cell organisms ‘eat' the micronutrients, divide and thrive. As the cultures grow, they produce fresh new vitamins and minerals, which can be easily absorbed and utilised by the body. It is these vitamins and minerals that are used in Performance Lab's new line.

Performance Lab's single nutrients are the purest and most concentrated on the market today. The research-backed formula is gentle on the stomach, 100% plant-based and doesn't include any artificial fillers, binders or excipients.

"We are so excited to launch this new line of single nutrients", says Performance Lab founder Dave Wright. "Following the reception of our NutriGenesis MultiVitamin technology, we felt the time was right to introduce a line of simple to understand, effective supplements that are both clean and effectual.

"More often than not, simple ailments can be treated by the addition of nutritional supplements, such as Vitamin C to aid in cell renewal. As consumers, we are in tune to our need for vitamin and mineral supplementation at key times during the year, and often turn to high street multivitamins, that offer mega doses of combined vitamin packages.

"Our single nutrient vitamins combine the right dosage with enhanced absorption capabilities, ensuring one single capsule per day is everything our customers need for a healthy life."

The Performance Lab single nutrient supplement will retail as follows:

For more information on Mind Lab Pro and Performance Lab, please visithttps://uk.performancelab.com/

NOTES TO EDITORS

For all press enquiries or more information, please contact: Jo Welch 07767 416 092 or jo@rch100.co.uk

Performance Lab®

Performance Lab® is the home of ultramodern nutrition. Performance Lab® have created a revolution in nutrition technology, producing the cleanest, safest and most effective range of health supplements on the market in the UK today.

Every Performance Lab® formula is made using premium-grade research-backed ingredients, utilising cutting-edge techniques to deliver key advantages over traditional supplements.

Performance Lab® produce 21 ground-breaking products, including Mind Lab Pro®v4.0, NutriGenesis® Multi for Women, NutriGenesis® Multi for Men, Omega-3 sourced directly from Algae, and Nutropic® energy bars fortified with essential brain nutrients.

Performance Lab® is a designated B Corporation, Clean Label Project Certified and certified vegan.

For more information, please visit https://uk.performancelab.com/

Mind Lab Pro® v4.0

Mind Lab Pro® v4.0 is the first nootropic formula proven to enhance brainpower, founded by Dave Wright.

The health supplement, now in its fourth improved version, enhances focus, clarity, memory, mood and brain health. Mind Lab Pro® v4.0 includes 11 premium-grade, research-backed nootropic ingredients, all inspired by nature and powered by plants, including Citicoline, Organic Lion's Mane Mushroom, Bacopa Monnieri, Phosphatidylserine and N-Acetyl L-Tyrosine.

It is scientifically proven to work, through a series of rigorous double-blind, placebo-controlled human trials, conducted independently by the University of Leeds in the United Kingdom.

Mind Lab Pro® v4.0 is a designated B Corporation, Clean Hub registered and certified vegan.

For more information, please visithttps://uk.mindlabpro.com. For Mind Lab Pro® studies, please visithttps://uk.mindlabpro.com/pages/studies/

[1] https://www.nationalgeographic.co.uk/environment-and-conservation/2022/05/fruits-and-vegetables-are-less-nutritious-than-they-used-to-be