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18.
July
2023.
Phytomer expands its organic Cyfolia range with new pro-ageing duo
Phytomer expands its organic Cyfolia range with new pro-ageing duo 

Renowned French marine skincare brand Phytomer has expanded its innovative Cyfolia bio-organic range by introducing two new products: Cyfolia Youth and Cyfolia Contour. These additions are part of Phytomer's commitment to providing responsible skincare solutions with sustainable ingredients. Cyfolia Youth is an eye cream, while Cyfolia Contour is a moisturiser. Both products offer the skin dual organic protection against visible signs of aging and blue light.

The key ingredient in these products is organic marine samphire, sourced sustainably from Phytomer's birthplace in Brittany, France. It is claimed to target the same areas as retinol with enhanced effectiveness, but without causing inflammation.

Cyfolia Contour boasts a 99 percent natural scent-free formula, making it suitable for individuals with sensitive eyes or those who wear contact lenses. This nourishing eye cream is enriched with waxes, vegetable butters, and sesame oil.

Cyfolia Youth is a lightweight wrinkle cream with a balm-like texture. It features a delicate scent characterised by floral and aromatic notes such as bergamot, lavender, mint, geranium, juniper berry, and sage. This product is suitable for all skin types.

The new pro-ageing duo is designed to stimulate natural skin exfoliation, shield against blue light, illuminate and restore density to the skin, increase collagen synthesis, and minimise the degradation of existing collagen.

Mathilde Gédouin-Lagarde, Phytomer's deputy GM, expressed their dedication to green and natural beauty without compromising on results, stating, "This rejuvenating duo is a testament to our commitment to green and natural beauty with no compromise on results." Mathilde also mentioned the introduction of a refillable glass jar for the Cyfolia Youth Cream, further emphasising Phytomer's alliance between nature and science.

These two new products will be incorporated into Phytomer's signature Cyfolia treatment, the Organic Radiance Plumping Facial. At the end of the 60-minute ritual, clients or therapists will have the option to choose between the new Glow Renewing Wrinkle Cream and Cyfolia Contour combination or the existing Cyfolia Hydra-Comforting Cream.

The Cyfolia range, certified as Cosmos Organic and by EcoCert Greenlife, was initially launched in 2020. It is a vegan skincare line formulated with cyfolia, an organic algae cultivated and sustainably harvested in Brittany.

Prices:
Cyfolia Youth cream retail size 50ml RRP £78.50 
Cyfolia Youth cream refill 50ml RRP £78.50 
Cyfolia Eye Cream 15ml retail size: RRP £61.50 

Discover at https://www.phytomer.co.uk 

Media enquiries to Paul at Vivid
Email paul@vividpr.co.uk for information and sample requests