Press Information

24 May 2023

EXXEL WELCOMES SALES AGENT FOR IRELAND

Exxel Outdoors, the leading US tent, sleeping bag and outdoor equipment manufacturer, has appointed Stephen Addy and The Outdoor Agency Ireland, as sales agent for the whole of Ireland for its Kelty and Sierra Designs brands.  Stephen will work with UK & European General Manager, Damon Street, on the continued growth and expansion of Exxel Outdoors' brands and products. 

Stephen, and his company The Outdoor Agency, bring long experience in the community and sustainability development sectors, coupled with a passion for sport and the great outdoors, to the task of making trusted outdoor brands accessible throughout Ireland.

Stephen said, "To say I'm excited is an understatement. As soon as I connected to Damon, I could feel his passion for the outdoors and for Kelty and Sierra Designs. It's our shared values which I know will make this a success. To be given the opportunity to introduce these quality American outdoor products to Ireland is a pleasure and something I don't take lightly. Watch out folks, Kelty and Sierra Designs coming to an Irish mountain, Atlantic Way cliff top or festival near you soon!".

Damon Street, UK & European General Manager, Exxel Outdoors, said, "I'm proud to introduce Stephen as our Sales Agent in Ireland. Kelty and Sierra Designs are growing quickly and we need a strong and energetic team. Stephen is a perfect fit and I look forward to supporting him as he grows the Irish business. Stephen joins us at an exciting time in both Brands' development. Our 2024 Spring Summer collections launch at Outdoor by ISPO and OTS and we're bringing even more innovation. Both brands are now completely PFC Free and all Sleeping bags and Tents sold in the UK & EU will use recycled materials. Welcome aboard!"

Exxel Outdoors have been the leading provider of high quality, innovative outdoor recreation products, as well as being the largest sleeping bag company manufactured in the United States, since their merger with American Recreation Products in 2015. Exxel Outdoors are based in Boulder, Colorado, from where they maintain a broad and growing range of authentic outdoor brands in equipment and apparel, for everyone from the camping enthusiast to the alpine expedition mountaineer.

Notes to editors:

1. For more information, contact Dan Garbutt at MCS PR - email dan@mcspr.co.uk, tel. 0161 437 4634
2. Kelty - www.kelty.com - have been playing hard since 1952. For founder Dick Kelty, getting outside was a physical need - and as a result, every single thing he made was handcrafted so that the backcountry would feel as accessible and comfortable as his own backyard. As the originator of the modern external frame pack, Kelty has always been dedicated to connecting all kinds of folks with the wonders of the wilderness and encouraging play in its most natural form.
3. Sierra Designs - www.sierradesigns.com - was born in California and bred on the trail. Sierra Designs has been committed to supporting people's love of the outdoors since 1965, and today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. The Sierra Designs team believes that exploration should be within everyone's reach, because life is found in the adventure, not the destination.
4. The Outdoor Agency Ireland - www.theoutdooragencyireland.com - work to promote a number of outdoor brands. With a presence in 50 independent sports stores across Ireland, The Outdoor Agency Ireland passionately represent brands in the way they want to be represented, that will ensure their sales goals are met and their brand reputation maximised across the beautiful island of Ireland.