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Broker appoints niche market specialist for breakdown cover



Please see below for a press release announcing that SEIB Insurance Brokers have appointed specialist provider, ARAG for their breakdown cover. 

Please follow this link for an accompany image -  SEIB and ARAG pic

Please do let me know if you would like anything further.  

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Jenny Viner Communications 

T - 07766 731164 

SEIB Insurance Brokers - Press Release

For immediate release - 1stMarch 2023


SEIB Insurance Brokers Ltd appoint specialist

provider for breakdown cover

SEIB Insurance Brokers Ltd have appointed niche market specialists ARAG for the provision of breakdown assistance cover for their equine, rural taxi and wedding hire customers. ARAG is a trusted and longstanding breakdown provider offering specialist teams for the various markets. SEIB have listened to their customers and switched breakdown providers to ensure a high level of service from these specialist teams dedicated to providing effective support.

Suzy Middleton, CEO at SEIB Insurance Brokers Ltd said: "We have built up our relationships with our equine and specialist motor customers over many years and we know that they need an efficient service to get them recovered and to their destination - whether it be a wedding or a showjumping competition - as swiftly as possible. ARAG specialises in niche breakdown solutions, so we know we can truly get the breakdown cover our customers need out to them when they need it, through this move.

"For our equine customers, it isn't just speed of recovery that is required. The welfare of their horses is of vital importance should they break down. ARAG has a specialist equine support team providing a specific welfare call and equine risk assessment for each breakdown along with a huge network of recovery vehicles. ARAG also has many years' expertise in solutions for private hire businesses including rural taxis and wedding hire. The peace of mind this will provide our customers cannot be underestimated."

SEIB Insurance Brokers Ltd led the way in initiating equine breakdown cover and have extended and developed their offering over the years to cover a comprehensive range of motor breakdown cover. ARAG is a natural fit for the continuation and development of this high-quality service. ARAG has an extensive nationwide network of independent recovery operators with over 4,000 contractors ready for roadside assistance, the company and its claims administrator Call Assist have been in partnership for over 12 years.

Paul Wilson, Motor & Commercial Manager at SEIB said: "We've listened to the feedback our customers have provided and made the decision to use ARAG as our motor breakdown provider. We're really impressed with the value-add services they can provide, particularly for our equestrian customers, and we're confident that this will improve the breakdown experience on our specialist motor policies.

ARAG has been very flexible in shaping different covers to suit the specific demands that some of our niche markets create. Motor breakdown assistance is an important and sometimes challenging product to deliver, but ARAG has used the company's experience to develop products that help differentiate SEIB in our markets and enhance our proposition to clients."

Matt Warren, UK Sales Manager at ARAG added, "We've worked hard to build up the capabilities and a reputation among brokers as a specialist for specialists. It's about tailoring not just the cover but also the claims service, to deliver products that truly meet our brokers' clients' needs. SEIB obviously has a great reputation itself, so we're delighted that such an award-winning company has entrusted us with this important business and to be extending our partnership with the broker."

SEIB Insurance Brokers Ltd have over the years won several national industry awards including Broker of the Year, the National Insurance Awards and the British Claims Awards. Most recently SEIB were awarded the Marketing and Customer Engagement Award at the UK Broker Awards 2022. The company celebrates its 60th anniversary this year.

To find out more about SEIB Insurance Brokers Ltd and the policies it offers please visit


Photo: L to R Matt Warren of ARAG and Paul Wilson of SEIB.

For further press information please contact Jenny Viner at or call 07766 731164.

Editors notes:

More information about SEIB Insurance Brokers Ltd:

  • Barry Fehler founded SEIB as a 17-year-old in 1963. He created his own insurance for one of his very successful show horses, found a company to underwrite it, and everything began from there.
  • SEIB Insurance Brokers Ltd have been owned since 2008 by Ecclesiastical Insurance Office Plc, they are now proudly part of the Benefact Group.
  • Giving is embedded in the culture of SEIB and the company has always been committed to supporting good causes. In celebrating their 60thanniversary in 2023, the company will be donating £60,600 to good causes through SEIB Giving.
  • SEIB Insurance Brokers are general brokers but tend to specialise in various markets such as equine, funeral, private hire and charity.



About Benefact Group

  • ​​Benefact Group is an independent, specialist financial services group that exists to give all its available profits to charity.
  • Owned by a registered charity, Benefact Trust, Benefact Group's family of businesses provide specialist insurance, investment management and broking and advisory services in the UK, Australia, Canada and Ireland.
  • Benefact Group is the fourth-largest corporate donor to charity in the UK, according to the UK Guide to Company Giving 2021/22. It has donated over £100m to charity since 2016 and is aiming to reach its target of giving £250m by 2025.
  • Many businesses say they are different. Benefact Group really is. Find out why 
  • The Benefact Group family of brands includes:
    • Ecclesiastical UK
    • Ecclesiastical Canada
    • Ecclesiastical Ireland
    • Ansvar UK
    • Ansvar Australia
    • EdenTree Investment Management
    • SEIB Insurance Brokers
    • Ecclesiastical Financial Advisory Services 
    • Ecclesiastical Planning Services Ltd
    • Lycetts Insurance Brokers 
    • Lycetts Financial Services
    • Lloyd & Whyte


About ARAG


Operating in the UK since 2006, ARAG plc provides a comprehensive suite of ‘before-the-event' and ‘after-the-event' legal expenses insurance products and assistance solutions to protect both businesses and individuals.


ARAG plc is part of the global ARAG Group, the largest family-owned enterprise in the German insurance industry. Founded in 1935, on the principle that every citizen should be able to assert their legal rights, ARAG now employs more than 4,700 people in 19 countries around the world and generates revenue and premium income totaling more than €2 billion.


ARAG contacts


Rachael Wornes, Marketing Manager, ARAG UK, 0117 917 1578,

Paul Jacobs, Director, Consultable, 079 0982 1731,


Jenny Viner Communications

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