British manufacturer shows how the right refrigeration can maximise your profits

Stand H2844, HRC, London ExCeL, March 20-22 2022

Williams will be attending the 2023 HRC show taking place between 20^th to the 22^nd of March. Visitors will get a chance to view some of its most recent product developments including the Fry Station Drawer and a redesign of its multideck range. Other areas of focus include energy efficiency, sustainability, models for compact kitchens and front of house applications.

“Rising costs and ongoing staff shortages mean operators are looking for equipment that allows them to operate as efficiently as possible,” says Malcolm Harling, sales director of Williams. “Visitors to our stand will discover how Williams can help them to cut energy usage while getting the most out of their kitchen, no matter how much room they have.”

Williams will be sharing the stand with sister company Falcon Foodservice Equipment, and demonstrating how refrigeration equipment can integrate with cooklines. Creating equipment that maximises the use of space is a big priority for Williams. For example, the Jade Slimline counter (JSC2) with a depth of just 500mm and the ultra slim Jade cabinet (J300U) with a width of 595mm will both be on display at the stand. The new Fry Station Drawer is designed to be sited next to a fryer to improve workflow and create a convenient storage solution.  Similarly, the popular Chef’s Drawer (VRWCD1) can be suited with cooking appliances such as griddles and chargrills, helping to maximise the use of space and providing quick access to fresh ingredients. Chef’s Drawers can also be stacked for a flexible fridge / freezer combo and will also be on show at the Williams Stand.

Williams will also be showing its diverse range of front of house products including its bottle coolers, Gem multidecks and Meat Ageing Refrigerator. Its latest multidecks are among the greenest on the market with new features including natural hydrocarbon refrigerant, improved airflow and enhanced led strip lighting. Further significant energy savings can be made by choosing hinged glass doors – available on the Williams Stand to view as well as many of their other features / options.

With the popularity of aged meat continuing to increase, the Meat Ageing Refrigerator is a cabinet that puts the creation of perfectly aged meat within the reach of a wide range of businesses.  Its attractive design makes it ideal for a steak restaurant front of house, creating a dramatic presentation for diners as they enter the restaurant.

The Williams Chameleon service allows operators to personalise theirrefrigeration using food safe, long-lasting vinyl wrapping to provide completely bespoke designs. A number of units on the stand will be exhibited with a selection of different patterns and colours, demonstrating a small sample of the possibilities afforded by Chameleon.

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, multidecks and blast chillers. 

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk. 

 Press Enquiries:

The Publicity Works: 01263 761000 williams@publicityworks.biz 

For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 81700

Williams Refrigeration is a division of AFE Group Ltd. It is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.  Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.

The company has also developed a specialist range of medical and pharmaceutical refrigeration, including bespoke coldrooms and the Medi+ range of cabinets. 

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.