Press Release (Pre-airing)
Single Mum business success story to hit TV screens this week
A single mum from London who utilised her time in lockdown to finally bring to life her kids toileting invention after six years is set to appear on the popular BBC TV show that could change her life.
Appearing on Thursdays' episode of Dragons' Den with her eco-innovation, the Whizzer, this Mumpreneur was once offered a job by Richard Branson. Now the budding mumpreneur hopes to now solve the parenting pain point for his travelling passengers with the backing of a Dragon.
One parenting stress is finally solved thanks to this handy hack that received multiple awards and achievements all singlehandedly gained on her own merit.
The entire range of successful mum-made products is currently stocked online via the brand's own Kiddiwhizz website with a selection of colours also available on Amazon and in-store at JoJo Maman Bebe shops across the UK.
No doubt many more locations will be added after this exciting new Mum-made innovation is put in front of millions of BBC One viewers on 16thFebruary 2023. The only question now is ‘Will she gain the backing of a Dragon?!'
BBC Press Contact
Pamela Anderson
PublicistE:pamela.anderson-PR@bbc.comT: 07925 638440
Editor Notes
Background
This story of resilience will show a mother who despite the long-standing fight with her mental health, has harnessed these struggles to take on the big brands in order to make this business a success!
With the rise in parents struggling to find accessible public toilets and the fear of poor hygiene ramped up during the pandemic, the 38-year-old Mum of one decided to take a huge financial risk during the last lockdown to manufacture this solution.
Business background
Zoë Chapman had singlehandedly turned her idea on paper into an award-winning eco-friendly solution that parents now don't leave the house without within 2 years.
The Whizzer has quickly become a game-changer for potty training; the Kiddiwhizz Founder is also determined to drive down the sale of cheap plastic potties.
In contrast, the Whizzer is a cost-effective travel companion that is consciously made to last a family for years.
Long car journeys, trips on public transport, long queues and days out with theme parks, beaches and picnics are all made easier without the stress of searching for a loo at a moment's notice. The pre-sale for the larger size has also opened ahead of the Dragons' Den show due to the level of demand already in time for the camping and festival season.
The disabled community have also welcomed this new device. Parents of children with life-altering physical disabilities or conditions ranging from Autism to Diabetes are rejoicing that they finally have an answer to hidden symptoms that have hindered their freedom.
