Well-known face replaces another as Area Sales Manager for the North West

One well-known face has been replaced by another at King’s Lynn-based Williams Refrigeration, with Dave Wynne retiring and Hannah Ainley joining as Area Sales Manager for the North West. 

Dave was with Williams for fourteen years, before which he had spent three years with Williams’ sister company Falcon Foodservice Equipment.  Hannah has great knowledge of the industry, having worked in it for the past thirty years, initially with distributors including Lockhart and latterly with Rational and, most recently, Lincat. 

“We’re sorry to see Dave go, and his are big shoes to fill, as anyone who has met him can testify!” says Malcolm Harling, Sales and Marketing Director at Williams.  “However, Hannah is the ideal replacement, bringing a massive amount of experience and expertise to the role, as well as a great can-do attitude.” 

Hannah will be working with distributors in the North West, maintaining existing relationships and building new ones.  She leapt at the opportunity to join Williams: “They have excellent products and the team I’m joining is great,” she says.  “I wanted a company where I could lay roots and also see my career progress – people who come to Williams tend to stay.” 

Dave agrees. “Williams has a very friendly, supportive family ethos,” he says.  “Staff are treated as professionals and the structure, management and leadership are first class – as are the products.  That’s why I stayed 14 years!

“Hannah will do a great job.  She’s professional, experienced and works well in a team, and the dealers really like her.  I wish her the very best for the future.”   

Commenting on the industry he leaves, Dave says, “It’s changing for the better.  For example, the way manufacturers are working together these days is very positive, as is the way they have embraced new technology to help foodservice operators meet the challenges they face.  Overall the attitudes and procedures are a lot more professional now than when I first joined the catering equipment industry, back in 1998.” 

Whilst Hannah’s work has already begun, Dave will be kept busy during his retirement in Anglesey - from looking after his young family to tending their expanding flock of chickens. “Dave is very much loved by his customers, especially by the football supporters,” says Hannah.  “He will definitely be missed – he’s a tough act to follow!” 

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, multidecks and blast chillers. 

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk. 

Press Enquiries:

The Publicity Works: 01263 761000 williams@publicityworks.biz 

For more news about Williams visit the press office at www.publicityworks.biz

Martin Laws at Williams Refrigeration 01553 817002

Williams Refrigeration is a division of AFE Group Ltd. It is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.  Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007.

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.

The company has also developed a specialist range of medical and pharmaceutical refrigeration, including bespoke coldrooms and the Medi+ range of cabinets. 

Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.