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Broker celebrates turning 60 by giving away top of the range Two Horse Trailer

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Hope all is well with you today.

Please find below a press release announcing that SEIB Insurance Brokers are giving away a brand new Cheval Liberté two horse trailer - worth over £8,000 - to celebrate their 60th anniversary.

For information, the pictures below on links are captioned - 

SEIB's former CEO and now Non-Executive Director Barry Fehler with Desi Dillingham - C Trevor Meeks. - Barry Fehler Pic

The Cheval Liberté Touring Country horse trailer. - Cheval Liberte Trailer

I hope the release might be something you are able to use and please let me know if you need any further information. 

WIth very best wishes 

Kind regards 


Jenny Viner Communications 
T - 07766 731164 


SEIB Insurance Brokers - Press Release

For immediate release - 31stJanuary 2023


SEIB Insurance Brokers celebrate Diamond Anniversary and giveaway a double horse trailer for good measure!


Barry Fehler started his business SEIB Insurance Brokers Ltd as South Essex Insurance Brokers in 1963. The company will celebrate turning 60 years-old this year. There is much to celebrate for this award-winning broker entrenched in insuring businesses and individuals across the equestrian, funeral and private-hire sectors. Renowned for ‘putting something back' into the markets within which they operate, SEIB Insurance Brokers have teamed up with leading trailer manufacturer,Cheval Libertéto offer one lucky winner a brand new, Cheval Liberté Touring Country two horse trailer worth over £8,500 in 2023.

SEIB's Chief Executive Officer Suzy Middleton explained: "Celebrating turning 60 is a major milestone for SEIB. Being a part of the communities within which we operate and truly understanding their needs and values is key to our many successful long-term client relationships. We always use top rated insurers to place business and we ensure we have open lines of communication with our customers and are always on-hand to support them. These and our ethical priorities have remained over the years and are well set to continue. Giving back has always been a key theme for the business and we are delighted to have partnered with Cheval Liberté for this celebratory prize draw for one of their top of the range, Touring Country horse trailers."


Entries for the SEIB 60 Years Trailer Prize Draw are open now The winner, chosen at random, will receive a Cheval Liberté Touring Country double horse trailer. Nicky Hudson of Cheval Liberté said: "Cheval Liberté are proud to be offering the Touring Country with Tack Room in conjunction with SEIB Insurance Brokers for their 60th anniversary giveaway. What better way to celebrate a Diamond Anniversary than to give away a diamond standard trailer!"


Explaining in more detail about the Cheval Liberté Touring Country double horse trailer, Nicky Hudson continued: "In addition to the lockable, full height Tack Room, our best-selling Touring Country is packed with features, including the signature Pullman 2 suspension for a smoother ride, anodised aluminium sides, four sliding windows, side padding, head partition, automatic jockey wheel, wheel chock and a high-level brake light, not forgetting the mirror in the tack room to make sure your ring ready! This trailer really does have it all - apart from a new owner!"


Company founder, former CEO and now Non-Executive Director, Barry Fehler started SEIB as a brokerage for home, car and life insurance in 1963. Later that decade, he found that he couldn't find the right cover to insure his own horses so went to the market to arrange cover that fitted the bill. He explained: "The first show hunter I bought, Princes Street, was an expensive horse. When I went to insure him, there were very few equine policies on offer and none that provided the cover I was looking for. I decided to go to market with my requirements and SEIB became the first company to specialise in equestrian insurance. Through understanding the needs of our customers, we went on to offer the first horsebox insurance on the market, this then led on to the addition of SEIB introducing horsebox breakdown cover."


This commitment to customers is highlighted by several national titles for SEIB over the years at esteemed industry awards including Broker of the Year, the National Insurance Awards and the British Claims Awards. Most recently SEIB were awarded the Marketing and Customer Engagement Award at the UK Broker Awards 2022. SEIB's Chief Operating Officer, Bipin Thaker said: "The innovations SEIB have brought to the equine insurance market over the years is phenomenal. We were the first company to offer horsebox policies and veteran insurance. Our equine in-house claims team provide such consistency and reassurance for customers by dealing with claims right the way through. Looking to the future we will move with the times, continue to ensure our policies reflect the needs of our customers and we continue to use highly rated insurers."

Suzy Middleton continued: "Whilst SEIB is now proudly part of the Benefact Group they remain independent. Since 2018 good causes have benefited to the tune of £250,000 through our annual SEIB Giving Awards. These awards will fittingly see a further £60,600 go to charity at the sixth SEIB Awards to be held this Summer."

‘Putting something back' for SEIB also encompasses directly supporting its many loyal equine customers both through competition opportunity and welfare improvement. Marketing manager, Nicolina MacKenzie who has been with SEIB for nearly 30-years said: "We are unique at SEIB in running our grassroots, amateur showing competition Search for a Star, set up nearly 30 years ago now. The series has allowed thousands of amateur riders to enjoy competition opportunities at Horse of the Year show - and in more recent times - Your Horse Live, that they otherwise would not have had. Because we understand our customers in the equine industry, we set up the SEIB Yard of the Year Awards in 2019 to reward excellence in the yards that form the backbone of the equine industry. These awards have gone from strength to strength and in 2023, there are six categories for the public to nominate in."

From providing opportunity within grass roots competition right through to the company's contributions to good causes, SEIB's ethos of constant support and providing opportunity is well set to continue.

To find out more about SEIB Insurance Brokers Ltd and the policies it offers please visit


Photo: Cheval Liberté Touring Country Horse Trailer.

Photo: SEIB ‘s founder, Barry Fehler.

For further press information please contact Jenny Viner at or call 07766 731164.

Editors notes:

The SEIB 60 Years Trailer Prize Draw opens on the 1st January 2023 at Entries will close on 30th November 2023.

The winner, chosen at random, will receive a Cheval Liberté Touring Country double horse trailer with all the benefits of the Touring Country with its own built-in tack room. Comes with a large front ramp opening for ease of unloading along with a large grooms door for ease of access. The trailer comes with many standard features: four sliding windows, side padding, head partition, automatic jockey wheel and high-level brake light.

For further information please visit Touring Country · 2 Horse Trailer with Tack Room · Cheval Trailers

More information about SEIB Insurance Brokers Ltd:

  • Barry Fehler founded SEIB as a 17-year-old in 1963. He created his own insurance for one of his very successful show horses, found a company to underwrite it, and everything began from there.
  • SEIB Insurance Brokers have been owned since 2008 by Ecclesiastical Insurance Office Plc, they are now proudly part of the Benefact Group.
  • SEIB Insurance Brokers are a national company that have insured charities for decades. Giving is embedded in the culture of SEIB and the company has always been committed to supporting good causes.
  • SEIB Insurance Brokers are general brokers but tend to specialise in various markets such as equine, funeral, private hire and charity.



About Benefact Group

  • ​​Benefact Group is an independent, specialist financial services group that exists to give all its available profits to charity.
  • Owned by a registered charity, Benefact Trust, Benefact Group's family of businesses provide specialist insurance, investment management and broking and advisory services in the UK, Australia, Canada and Ireland.
  • Benefact Group is the fourth-largest corporate donor to charity in the UK, according to the UK Guide to Company Giving 2021/22. It has donated over £100m to charity since 2016 and is aiming to reach its target of giving £250m by 2025.
  • Many businesses say they are different. Benefact Group really is. Find out why 
  • The Benefact Group family of brands includes:
    • Ecclesiastical UK
    • Ecclesiastical Canada
    • Ecclesiastical Ireland
    • Ansvar UK
    • Ansvar Australia
    • EdenTree Investment Management
    • SEIB Insurance Brokers
    • Ecclesiastical Financial Advisory Services 
    • Ecclesiastical Planning Services Ltd
    • Lycetts Insurance Brokers 
    • Lycetts Financial Services
    • Lloyd & Whyte



Jenny Viner Communications

T: 07766 731163 E: