Dear 
 
Wild Saint London has just launched its beautiful new range of 100% alpaca scarves in time for Christmas.  
 
I've included the full press release below. Images are available as are returnable shoot samples. 
 
Raakhee Tailor, founder of Wild Saint London, can also share her top tips for caring for alpaca and cashmere as well as how to store it, clean it and how to buy the best quality fabrics that won't bobble. 

Kind regards

Eleanor 

 

  

 

Wild Saint London launch a 100% alpaca scarf range in time for Christmas

Wild Saint London is delighted to introduce its latest scarf collection made from 100% baby alpaca fibres. Rarer than cashmere and warmer than wool, baby alpaca is a sustainable and decadent fibre taken from the chest of adult alpacas.  This range of scarves is a continuation of the brand's constant exploration for more responsible ways of working in fashion and is also a Fibre to Finish collection which includes undyed scarf options. 

Despite its name, baby alpaca wool does not come from baby alpacas but is a reference to the grade of the alpaca wool. Baby alpaca fibres come from the neck chest of adult alpacas and are finer than regular alpacas.

Available in seven decadent colours including sunflower yellow, moss green, hot pink and navy as well as undyed options, each scarf can be personalised and includesgift wrapping and delivery as standard.  The scarves retail at £350.

Fibre to Finish means that the entire production process is completed in the same community in a vertically integrated model to reduce transportation, co2 emissions and protect the artisan skills of the Peruvian community.

As part of their ‘Restore & Offset' policy Wild Saint London contribute to their charity partner Project Seagrass, which can plant half a square meter of seagrass (fifty seagrass seeds) for every scarf sold. 

ENDS:

For more details please contact Eleanor ateleanor@adiapr.couk

High resolution images and samples are available on request.

Further Information

What makes Alpaca a sustainable fibre?

Alpacas are gentle land creatures that do not damage the land when grazing.  They eat the tops of grasses and other plants and do not rip them out from their roots like other grazers resulting in less disturbance and faster regrowth.  Their feet have soft pads that do not damage the land with hoofs, in contrast to goats or sheep which can lead to desertification of the land.

The variation of natural colours allows for undyed colour options and the low grease content of their fibres allows for less water to be used in the cleaning process than other grazers, resulting in less pollution and less chemical usage.  Alpaca fibres have a grease content as low as 2.8% to 3.9% with sheep grease content being as high as 9.5% to 27%.

Alpacas do not use land or water destined for food production as their natural habitation is 3800 meters above sea level, and this land is not suitable for agriculture and making alpacas more sustainable than vegetable fibres like cotton. 

Peruvian Identity

There are more than one million small alpaca farmers in the central Andes of South America and the Alpacas are an important pillar of the livelihood and Peruvian cultural identity.  This Fibre to Finish model is a traditional way of working for their communities and keeping this sustainable and responsible approach alive.

Baby Alpaca is an excellent insulator for heat and cold, with high performance and durability whilst remaining incredibly soft to the touch making it a remarkable fabric choice for a decadent everyday scarf.  Personalise yours today.

The Wild Saint London Brand

This is the second range of artisan scarves by the brand, for those wanting craftsmanship, combined with sumptuous fabrics.  Something designed to last beyond a season, that is built-to-last, to elevate the everyday.  They are a Responsible luxury brand to trust

Their decision-making is built around four sustainability agendas:

Cultural. Social. Economical. Ecological

•          They honour local artisanal craft, working in small batches with family-owned businesses that safeguard their workers and pay a living wage or more

•          They implement fair trade practices, and all our animal-sourced fabrics are certified for high animal welfare

•          Their fabrics and components are responsibly sourced, using recycled or recyclable as much as possible, so they can be reunited with the Earth

•          Their designs are created with slow fashion and longevity in mind. Designed and built to last

•          They constantly review our processes to understand what we can do differently next time to reduce our environmental impact and waste

Their debut lightweight 100% cashmere scarf range is crafted using the finest certified Mongolian cashmere in Italy, in a third-generation family-owned atelier.  Crafted with a traditional and technical weave that is from the past but for the future; using looms dating back to 1956 but selectively improved with technology

These Artisan skills and mastery of weaving techniques are a way to work and survive thanks to the passion for tradition and the foresight of the future.

Craftsmanship and responsible business practices continue to lie at the heart of luxury here at Wild Saint London.