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26.
July
2022.
RUN AND RAISESOME - Ice Cream Renamed for Charity Drive


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**Strictly Embargoed Until 00.00 28thJuly 2022**

RUN AND RAISESOME!

Rum and Raisin ice cream renamed to support charity drive

(28thJuly 2022 St Albans, Herts) in a bid to encourage people to sign up and run the Herts 10K race this October, Verdi's Italian restaurant in Clarence Park St Albans has teamed up with race organisers to rename their popular Rum and Raisin ice cream to RUN AND RAISESOME!

The Herts 10K is a legendary race and the flagship fundraising event for Rennie Grove Hospice Care and organisers are going all out to make this year the biggest event to date!

What a scream!

When approached, Rosey Cheek, Manager at Verdi's Trattoria said:

"When the organisers came to us with this idea, we absolutely loved it! With so much negative news out there, we were so happy to be involved with something positive that will make people smile and encourage them to sign up, take part and raise some much-needed funds to support this incredible local charity"

Posters and signage on the ice cream cart in the park and in-store on the menus will alert shoppers to the newly named flavour; whilst QR codes take them directly to the online sign-up page.

Inside Scoop!

Lawrence Levy who founded the Herts 10K race in 2006 - and is also chairman of St Albans City FC whose ground is in Clarence Park said:

"Clarence Park is a top destination and is absolutely packed all summer long, so we are delighted to have partnered with Verdi's for this brilliant promotion. Whether you are a new or experienced runner, the Herts 10K is a beautiful multi-terrain course through the Hertfordshire countryside that all abilities and ages are sure to love!"

The promotion will run across the summer and there is no purchase necessary to enter the race. 

Tracey Hancock, Director of Fundraising at Rennie Grove hopes that the promotion will raise awareness of the race, which is back in person - having been virtual for the last two years: 

"Every penny from the funds raised from the race goes directly towards helping local families affected by life-limiting illness. Since the race started, over 18,000 people have raised more than £1.6 million and when you run, you help patients live well for as long as they can, making every moment matter to the very end."

Race SUNDAE!

The Herts 10K 2022 takes place onSunday 9 October2022. Sign up now atwww.herts10k.com

  

IMAGES:

-         Tracey Hancock (Rennie Grove), Lawrence Levy (Race Founder) and Rosey Cheek (Verdi's Manager)

-         Verdi's RUN AND RAISESOME ice cream to support Herts 10K race and Rennie Grove Hospice Care

 

**Ends**

 

Press office contact:

Chrissie Wright

chrissie@pr4.com / kathy@pr4.com 

+44 7957 383070 / 07788 272 009

 

Notes to editors:

About Rennie Grove Hospice Care:

  • Rennie Grove Hospice Care gives adults and children in Buckinghamshire and west Hertfordshire who have a life-limiting illness the choice to live as well as possible at home surrounded by family, friends and the things that matter to them most right until the end.
  • Our Hospice at Home service is unique in the local area. Any time of the day or night, every day of the year our patients are able to call on the specialist nursing care and support provided by our nurses and healthcare assistants.
  • We also provide a range of day services at Grove House in St Albans.
  • We support the families of our patients by offering counselling, listening and other practical and wellbeing services during the illness and through bereavement.
  • Our care is provided at no cost to our patients and families and we rely on the generosity of the local community to help us raise 87% of the £8.1 million it costs to fund our service every year - £20,000 each day.
  • We work with other healthcare providers, such as GPs, district nurses and other hospices to ensure co-ordinated care and a seamless service.
  • Rennie Grove has 26 shops that raised £3.3 million in 2019-20.
  • Rennie Grove relies on the support and expertise of over 1,500 regular and part-time volunteers. We estimate that the value of the hours given by our volunteers is approximately £1.5 million each year. Our volunteers were honoured to receive the Queen's Award for Voluntary Service in 2017.
  • Rennie Grove's children's Hospice at Home team is also supported by the Pepper Foundation.

 

About Verdi's

  • Verdi's is a family-run, community-focussed Italian eatery that has been in Clarence Park for over 30 years
  • They serve rustic Italian food that can be enjoyed in the restaurant or as a takeaway.
  • Their range of authentic Italian Gelato is a huge hit and their 30-strong flavours include vegan options.