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11 July 2022
Outdoor kitchens - a trend which should be welcomed by the kitchen retailer
Pictured left is Joanne Bull, Marketing Manager of Königstone.
Click here for an image of Joanne Bull and Click here for the KönigOutdoor image
Joanne Bull, Marketing Manager for KönigOutdoor, and Königstone, answers questions on the growing market for outdoor kitchens and what it means for the retailer.
Why and when did you launch KönigOutdoor?
We knew that the "outdoor kitchen" was gaining in popularity way before the pandemic. TV shows (sometimes from the Southern Hemisphere), garden centres, cookery channels - all seemed to point to the outdoor living more and more.
Our expertise in quality surfaces and worktops, and conversations with retailers led us to launch KönigOutdoor at KBB 2022.
What is KönigOutdoor?
The KönigOutdoor range combines stylish sintered stone-clad cabinetry with materials of proven durability. The range is modular and can be configured to suit the customer's needs. We have teamed up with Neolith to provide eight colour options and we also offer a selection of high-end appliances to complete the package.
What if the customer wants a kitchen in another colour outside of the chosen eight?
One of the bonuses of working with Neolith is the wide range of colours. If a customer sees a colour on the Neolith website, we can create KönigOutdoor kitchen using it. We believe the eight we chose will be the most popular so it saves the customer from spending hours scrolling through loads of different shades.
Why do you think retailers should introduce outdoor kitchens?
Our retailers can add an additional revenue stream that doesn't compete with anything else they offer - so they can open up their order books to existing customers as well as new ones. It also doesn't take up their fitter's time as KönigOutdoor deals with the installation of the units so, provided there is a level and flat surface, installation is taken care of.
Why is the trend for outdoor kitchens gaining in popularity?
Historically, big events can change people's priorities and we are confident that more value has been placed on spending quality time with family and friends at home, therefore creating a space for gatherings has increased importance.
What key elements do designers need to include when planning a cooking space specifically for outdoors?
Definitely stylish appliances that are not only suitable for outdoor use but that look great and give a fantastic cooking experience, similar to indoor appliances.
It is also important to think about having usable surfaces for food preparation and food service. Stone surfaces such as granite or sintered stone are perfect as they are easy to maintain; simply wipe with a damp cloth and mild detergent or anti-bacterial spray to create a clean and hygienic surface.
What are the most suitable materials for outdoor kitchen furniture and surfaces - eg UV damage, weather corrosion, maintenance?
We believe the perfect material for an outdoor kitchen is sintered stone from Neolith which we use to clad our KönigOutdoor units, because it is resistant to extreme temperatures, scratches and UV rays so can withstand anything the British weather can throw at it. Furthermore, it is 100% natural, hygienic, easy to clean and waterproof with the added benefit of giving a sophisticated high-end aesthetic.
What kind of customer should the retailer be targeting for KönigOutdoor?
Definitely the high-end buyer who has disposable income. The KönigOutdoor range is made from high-quality materials and is made to stand the test of time. We have also chosen our appliances with this in mind - once you see and feel the quality of the built-in BBQ, you will know it holds the same quality as the whole outdoor kitchen.
What has been the response from retailers so far?
We have a customer base of kitchen retailers from our stone surfaces so we have encouraged quite a few to take a dive into the outdoor kitchen market, particularly those at the higher end of the market. We have also had a great response from companies that specialise in outdoor kitchens that are wanting to expand their current offering with a product of superior finish and quality for the more discerning customers who demand the very best.
Do you think the outdoor living trend is here to stay? If so, why?
Definitely. With the consecutive lockdowns, it really showed us the benefits of time outdoors and although by and large life has returned to normal, we've been left with that renewed appreciation for our outdoor spaces, and more clients want their indoor and outdoor spaces to be as integrated and seamless as possible. Technological innovations such as retractable pergolas and clever outdoor heating have also opened up our gardens for longer periods of the year
What POS or "training" will you provide retailers who choose to sell KönigOutdoor?
We support retailers with literature including brochures, price lists and example configurations, as well as supplying samples of the eight Neolith finishes available as standard.
Our sales managers are very well briefed on everything outdoor kitchen related and offer training on the benefits of our cabinetry and the appliances that we supply. We also welcome visits to our factory in Kettering where we manufacture each order and are happy to provide support for any events or exhibitions.
For further information on Königstone, please email info@konigstone.co.uk or visit www.konigstone.co.uk
-ends-
Notes to editor
Königstone provides quartz and natural stone products of the highest quality for use as surfaces in kitchens and bathrooms. Königstone has developed strong relationships to understand the capabilities and ethics of its suppliers and has been able to collaborate on developing new colours. It only supplies approved fabricators and installers to ensure each homeowner's project is in good hands from start to finish.
With compliments:
Taylor Alden Ltd
7 Bell Yard
London
WC2A 2JR
Email: media@tayloralden.co.uk