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2022.
The Blade Provides Iconic Backdrop for Art Project


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The Blade Provides Iconic Backdrop for Art Project 
Landmark Office Space Chosen by Reading College Filmographer

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John Browning, Reading College student, who spent a week filming in The Blade's iconic external lift

The Blade Reading has provided the backdrop for a new filmography project by a Reading College student. John Browning, who is studying for a Diploma in Art, Design & Communication, wanted to capture the movement of people using the iconic building's lift in a candid way, after being inspired by the film LIFT by Marc Isaacs.

John spent a week at The Blade, talking to occupiers as they used the lift and asking about their experience of working in the tallest building in Reading. His film shares some of their stories, against the unique perspective offered by The Blade's external lift, and can be viewed athttps://vimeo.com/johnbrowning/insidetheblade.

Nick Turner, Asset Manager atThe Blade,comments: "It's been fantastic to be able to support John in this contemporary and exciting project. Many of our occupiers tell us how proud they are to work in such an iconic location, and this film has been able to capture some of their thoughts and feelings about their working lives. We're excited to see the final edit and share it with our team and occupiers."

John Browning, Reading College Art & Design student added: "I've always had a keen interest in film, and after seeing the documentary by Marc Issacs, I was inspired to translate his concept to a local building. The Blade is such a distinct and modern structure, and I particularly I liked the fact that the lifts were external. As the tallest building in Reading, The Blade provides a unique view of the town, and although my film's perspective is different to Marc Issacs, who filmed people entirely in the confined space, I felt having an additional view of a recognisable location would give an extra dimension to the film."

LIFT by Marc Isaacs is available athttps://www.youtube.com/watch?v=FJNAvyLCTik

Editor's Information:

Media Contact

Emma Cooper
T.
01243 214175   
M:07909 867347  
E.emma@recenseo.co.uk
 

About The Blade
The Bladeis a 128m striking landmark in Reading, Berkshire providing high quality office space with spectacular views. As the tallest building in the area, The Blade isan iconic destination offering inspiration and ambition to a community of businesses across a range of sectors.Current occupiers include Kaplan Financial, Barton Wilmore, Gateley PLC, Hays Recruitment and Pure Offices.

Opened in 2009, The Blade provides an eco-friendly space using renewable energy and offering sustainable transport choices and a very good BREEAM rating. The building also includes The Penthouse, a motivational space of 7,458 sq ft, with outstanding and unparalleled views over the Thames Valley, River Kennet and across to the River Thames.

With a canal side location, excellent transport links and close to Reading's shops, bars and restaurants, The Blade offers 110,000sq ft of high quality office space over 14 floors.

www.thebladereading.com