Brendon Land is new name in the Rational UK
hotseat
Rational UK’s new managing
director is Brendon Land. He aims to maximise
the business growth potential by building on the
great foundations Rational already has and forging even closer relationships
with new colleagues, customers, and supply channel partners.
Land will take up his role on
July 1st, 2022. He brings a wealth of
international management expertise at the highest level to Rational UK. His last post was general manager with
Honeywell UK, where he was responsible for leading the UK and Nordic teams. Previously he held key operational and management
positions at major international brands including Fluidra, Epson and
Samsung.
He joins Rational at a
challenging time, when unprecedented orders for the company’s market leading
cooking systems are counter balanced by the supply chain issues that are affecting
the whole foodservice equipment industry.
However, Land is unfazed, saying, “Global volatility and constrained
supplies are going to be with us for some time to come, certainly through the
remainder of 2022. As we move forward, we may enter a phase of moderation as
the raw material delays, logistics and high transportation costs are factored
in. This will give us improved
visibility which will allow Rational to manage demand better, which should improve
certainty around lead-times.
“Right now, it’s about supporting
our customers even more than before, and helping them to forecast and plan
their orders further ahead.”
A key element of Land’s
business strategy is to grow sales of the iVario Pro in the UK. “Foodservice operators are crying out for
cooking systems that can mitigate problems like staff shortages, rising food
costs, consistent quality and the spike in energy bills,” he says. “The iVario is a solution for these
challenges. What’s more, thanks to some
inspired procurement of components by our colleagues in Germany, we have access
to stock of the iVario within 10 weeks or less.
Its time has come.”
Land adds, “My team and I are committed to continuing to serve
and support our customers tirelessly to enable them to grow their businesses.
Over the coming months, I plan to spend a significant amount of time meeting
with our customers and business partners to better understand what they love
about Rational and how we can support them better.”
RATIONAL is the leading
provider in hot food preparation cooking systems and, with the iVario Pro and
the iCombi Pro multifunctional cooking systems, the company delivers 95% of all
conventional cooking applications.
Rational’s ConnectedCooking allows operators to monitor, manage and
update their Rational appliances remotely, from a PC, tablet or
smartphone. iKitchen is the combination of the iCombi Pro, iVario Pro and
ConnectedCooking – iKitchen delivers the best kitchen management and the
best cooking solutions. For information
and brochures, or to find out about free Rational Live online demonstrations,
call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com
Press Contact:
Vanessa
Millard, RATIONAL UK Limited
Tel: 01582 480388
Mob: 07879 552017
E-mail: v.millard@rational-online.com
Web:
www.rational-online.com
facebook.com/RATIONAL.GBR
twitter.com/RATIONAL_AG
youtube.com/User/RATIONALAG
Editor's
notes:
About RATIONAL
The RATIONAL Group is the world market and
technology leader in the field of hot food preparation for professional
kitchens. Founded in 1973, the company employs more than 1,100 people in
Germany and a total of around 2,000 worldwide. Since the IPO in 2000, RATIONAL
has been listed on the Prime Standard of the German Stock Exchange and is
included in the SDAX.
The primary objective of the company is to
always offer its customers maximum benefits. Internally RATIONAL is committed
to the principle of sustainability, expressed in its policies on environmental
protection, leadership and social responsibility. Year after year, numerous
international awards testify to the exceptional quality of RATIONAL’s work.