Award recognises the trust that customers have in Rational cooking systems
Rational has been named “Brand
of the Century” in awards organised by German publisher Zeit-Verlag. Rational’s Robert Munday, EVP Marketing &
Customer Solutions, and Thomas Pfeiffer, EVP DACH, accepted the award from
media expert Dr Florian Langenscheidt at a ceremony in February 2022.
With its current iCombi and iVario
cooking systems, the specialist in hot food preparation is one of Germany’s
leading brands and symbolises the cooking systems product category. “This award
makes us proud,” said Robert Munday. “It
encourages and energises us to continue working on our most important
objective: creating customer benefit.”
Thomas Pfeiffer adds: “The Brand of the
Century is not given every year, it’s valid for the foreseeable future, and is
a permanent legacy for Rational.”
In deciding on the awards, Dr. Langenscheidt and a panel of experts
from Zeit-Verlag selected several brands and carried out a three-stage
evaluation. Robert Munday says, "A
B2B brand like Rational relies on trust. We are delighted that our customers
place so much trust in our brand that we have made it to “Brand of the
Century.”
The
picture shows, from left, Dr Langenscheidt with Thomas Pfeiffer and, far right, Robert
Munday.
RATIONAL is the leading
provider in hot food preparation cooking systems and, with the iVario Pro and
the iCombi Pro multifunctional cooking systems, the company delivers 95% of all
conventional cooking applications.
Rational’s ConnectedCooking allows operators to monitor, manage and
update their Rational appliances remotely, from a PC, tablet or
smartphone. iKitchen is the combination of the iCombi Pro, iVario Pro and
ConnectedCooking – iKitchen delivers the best kitchen management and the
best cooking solutions. For information
and brochures, or to find out about free Rational Live online demonstrations,
call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com
Press Contact:
Vanessa
Millard, RATIONAL UK Limited
Tel: 01582 480388
Mob: 07879 552017
E-mail: v.millard@rational-online.com
Web:
www.rational-online.com
facebook.com/RATIONAL.GBR
twitter.com/RATIONAL_AG
youtube.com/User/RATIONALAG
Editor's
notes:
About RATIONAL
The RATIONAL Group is the world market and
technology leader in the field of hot food preparation for professional
kitchens. Founded in 1973, the company employs more than 1,100 people in
Germany and a total of around 2,000 worldwide. Since the IPO in 2000, RATIONAL
has been listed on the Prime Standard of the German Stock Exchange and is
included in the SDAX.
The primary objective of the company is to
always offer its customers maximum benefits. Internally RATIONAL is committed
to the principle of sustainability, expressed in its policies on environmental
protection, leadership and social responsibility. Year after year, numerous
international awards testify to the exceptional quality of RATIONAL’s work.