News release: Embargoed until 00:01hrs Wednesday 19^thJanuary 2022

Its Green for Frog Systems

Welltech scale-up appoints commercial strategist to senior team

Mental health and wellbeing solution provider Frog Systems has appointed a new Director to its Board.

Cliff Green will work with the TechForGood and welltech scale-up, developing the company's commercial and sales strategy, as Frog Systems accelerates growth and prepares for Series A funding later this year. He has over 25 years' experience in growth companies, ranging from start-ups to large corporates, and is passionate about excellence in customer delivery and client relationships.

Image of Cliff Green, Frog Systems. ©Emily Worms, Frog Systems

Cliff Green said: "The hybrid working pattern that has emerged from the pandemic has forced companies to re-evaluate how they care for their employees and support their mental health. In-house solutions can be difficult and costly to develop and a lot of apps on the market only address a small part of the problem.

"Frog offers a simple solution that is easy to implement for any size of business. It provides a curated one-stop-shop for mental health and wellbeing content and support, along with data that delivers important insight, and that's what attracted me to the company."

Frog Systems has developed a unique software platform called Ashia® that brings together lived experience video alongside trusted mental health content and wellbeing signposting, giving HR teams the ability to deliver support through one platform no matter how many staff they are responsible for or where they happen to be working from. The reports generated from the anonymised searches made by users provide valuable insight into the wellbeing of their employees.

Phil Worms, CEO of Frog Systems, said: "We have big ambitions to scale our business this year and having someone with the commercial experience that Cliff has, will be of significant benefit to us. He will ensure we maintain focus whilst guiding us into the sectors where we believe we can add real value to teams who are struggling to provide the wellbeing support their people and communities need."

Frog Systems won several major contracts during its first year as a commercial business, providing its clients with digital platforms that bring together videos of human stories of resilience, curated directories of support and trusted resources, plus powerful analytics, to support the mental health and wellbeing of 10,000's of people across the UK.

-Ends-

About Frog Systems:Frog Systems delivers mental health and wellbeing platforms that combine lived experience video with hyper-local signposting of support organisations and resources. Its pioneering software Ashia® ensures platforms can be customised to include the themes and topics relevant to clients' users. The anonymised real-time data generated gives deep insight into the issues being faced to support future strategy. For more information visitwww.frogsystems.co.uk

Notes to Editors:

Images may be reproduced.

• Frog Systems was founded in 2015 and launched its welltech software Ashia® commercially towards the end of 2019.
• Clients can customise the platform to include themes and topics relevant to their users. They commit to a monthly management fee. Frog Systems hosts, maintains, and updates the service databases, ensuring accuracy of the support information presented to users.
• In addition to offering clients a ready-made centralised wellbeing tool, Frog Systems also gathers anonymised back-end data, providing clients with detailed information about user engagement, highlighting potential HR issues for employers and areas where more support could be provided.
• At the 2020 Startup Summit, organised by FutureX, Frog was named winning start-up and subsequently participated in their Silicon Valley Scale programme.
• Mental health problems affect one in four people in any given year and mental health related absence is the most common cause of long-term sickness absence in UK workplaces.
• According to the Office of National Statistics (ONS) one in six adults experienced some form of depression in summer 2021 compared with one in ten before the pandemic.
• It is widely accepted that hearing about the lived experienceof mental illness from others helps to counteract negative stereotypes, instil hope, and encourage people to realise that recovery is possible.
• Viewers retain 95% of a message when watching it in a video compared to 10% when reading it as text.
• Video accounts for approximately 80% of web traffic yet is overlooked as a communication tool by wellbeing and health information service providers.

Contact:

Jane Robertson, Director of Communications, Frog Systems.

Emailjane@frog.net  or call 07827 948993.