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Frog Systems announces new hires

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News release: Embargoed until 00:01hrs Wednesday 15thDecember 2021


Frog Systems readies for further growth with four new hires

Mental health and wellbeing software specialist Frog Systems has announced four new hires to strengthen its team for future growth.

The Glasgow-headquartered company has increased headcount significantly since the start of the year, taking the number of employees from seven to 24 with these latest additions. Three of the four new starts will be Partnership Managers, responsible for bringing new opportunities to the business. 

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L-R: Declan McLaughlin, Angela McGregor, Xavier Lopez, and Nick Murray. ©Emily Worms, Frog Systems

Two of the new appointees are familiar names within the tech start-up scene. Nick Murray and Declan McLaughlin both have senior roles in the Scottish leadership of StartUp Grind, the global community designed to educate, inspire, and connect tech entrepreneurs.

Murray joins Frog Systems from not-for-profit employment support organisation AAI Employability where he led on enterprise engagement. He has also been heavily involved in a number of diversity, inclusion and social impact programmes in Scotland. McLaughlin, who is a trained nutritionist and positive mental wellbeing advocate, leaves the commercial team at back therapy company BackHug and will work out of Frog Systems' London office.

Xavier Lopez, who has over twenty years' experience in corporate and public sector sales account management for managed IT services as well as a background in international diplomacy, takes up the third Partnership Manager post, while administration specialist and long-term volunteer with Girlguiding Scotland Angela McGregor steps into the role of Executive Assistant where she will provide sales support.

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L-R: Nick Murray, Angela McGregor, Declan McLaughlin, and Xavier Lopez. ©Emily Worms, Frog Systems

Phil Worms, CEO of Frog Systems, said: "Our four new appointments bring with them a wealth of experience, skills and proven success as well as a dedication to helping others. They are committed to our purpose in the mental health and wellbeing space and will help us grow what is already a substantial pipeline of opportunities. This is an exciting time to be joining us and we are delighted to welcome them to our team."   

Frog Systems has grown rapidly since the commercial launch of its video-led wellbeing software platform Ashia® earlier this year. Among the projects delivered in recent months are an industry-first mental health and wellbeing hub for the UK's largest equipment hire company GAP Group and a wellbeing hub for the people of Leicester on behalf of the city's four professional sports clubs. Several new client projects are already in development.

The company intends to raise Series A funding in the middle of next year. It recently announced that a new funding round had raised £846K which also saw most of its staff buy shares.


About Frog Systems:Frog Systems delivers mental health and wellbeing platforms that combine lived experience video with hyper-local signposting of support organisations and resources. Its pioneering software Ashia® ensures platforms can be customised to include the themes and topics relevant to clients' users. The anonymised real-time data generated gives deep insight into the issues being faced to support future strategy. For more information

Notes to Editors:

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  • Frog Systems was founded in 2015 and launched its welltech software Ashia® commercially towards the end of 2019.
  • Clients can customise the platform to include themes and topics relevant to their users. They commit to a monthly management fee. Frog Systems hosts, maintains, and updates the service databases, ensuring accuracy of the support information presented to users.
  • In addition to offering clients a ready-made centralised wellbeing tool, Frog Systems also gathers anonymised back-end data, providing clients with detailed information about user engagement, highlighting potential HR issues for employers and areas where more support could be provided.
  • At the 2020 Startup Summit, organised by FutureX, Frog was named winning start-up and subsequently participated in their Silicon Valley Scale programme.
  • Mental health problems affect one in four people in any given year and mental health related absence is the most common cause of long-term sickness absence in UK workplaces.
  • According to the Office of National Statistics (ONS) one in six adults experienced some form of depression in summer 2021 compared with one in ten before the pandemic.
  • It is widely accepted that hearing about the lived experienceof mental illness from others helps to counteract negative stereotypes, instil hope, and encourage people to realise that recovery is possible.
  • Viewers retain 95% of a message when watching it in a video compared to 10% when reading it as text.
  • Video accounts for approximately 80% of web traffic yet is overlooked as a communication tool by wellbeing and health information service providers.



Jane Robertson, Director of Communications, Frog Systems.

Email  or call 07827 948993.