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Staffs businessman storms up hills in his kilt to help raise £75,000



Ref: PRHP250                                                Date: 13th December 2021


Staffs businessman storms up hills in his kilt

to help raise £75,000

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A Staffordshire businessman who braved wet and windy conditions to go hillwalking in his kilt has helped to raise thousands of pounds for a leading cancer charity.


Gus Whyte, sales director at Hoppecke Industrial Batteries in Newcastle-under-Lyme, was among 90 people to climb hills around Coniston in the Lake District National Park. They put their best foot forward to support the Institute of Cancer Research.


The group's overall fundraising total topped £75,000. Gus, helped by wife Liz and supported by his company, friends and industry colleagues, contributed over £2,000.


Recognising the highest value donation collected by an individual, the Institute of Cancer Research awarded Gus the Climb of Life medal.


The Climb of Life is an important fundraiser for the charity and took place again after a two-year absence due to Covid restrictions.

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Caption: Staffordshire businessman Gus Whyte went hillwalking in his kilt and has helped to raise more than £75,000 for the Institute of Cancer Research.


Editor's notes

Hoppecke Industrial Batteries is the leading specialist for industrial battery systems and at the same time the largest battery manufacturer in European ownership. Hoppecke offers to its customers around the world concepts for efficient and reliable power supply for every industrial application. A leading exponent of environmental care for more than 90 years, Hoppecke offers solutions for a variety of industries including motive power, reserve power for IT/telecoms, power stations, solar energy and UPS, special power for rail and underground. Hoppecke's UK operation is based in Newcastle-Under-Lyme in the Midlands and the parent company has customers and business partners in many countries around the world, including Europe, the USA and China.


Media contact:

Sue Tupling

Changeworks Communications

T:  01785 247588



Company contact:

Stuart Browne

Hoppecke Industrial Batteries Ltd

Unit 2 Lowfield Drive

Centre 500




T: 01782 667305