Marking the future of Ghost Kitchens

Rational announces next online TrendTalk webinar details

The fifth in Rational’s popular online TrendTalk webinars on Ghost Kitchens will take place on 24 November at 3pm.  This time the international panel of experts will discuss ‘Marking the Future of Ghost Kitchens’.  They’ll cover topics including what new ordering options will look like, how to increase customer satisfaction, creating new production sites, and how to find new recipes and ideas. 

The webinar will be moderated by Michael Jones of the FCSI.  The panel is as authoritative as usual, with the president of Ghost Kitchen Brands Marc Choy, franchise consultant Thierry Rousset, the CEO of OrderB4 Randy Murphy, and Rational’s ghost kitchen specialist Stephan Leuschner. 

Adam Knights is marketing director of Rational UK.  “Over 600 people have participated in this TrendTalk series so far,” he says.  “The pandemic accelerated the growth of ghost or dark kitchens.  As well as representing significant business opportunities, the methods and practices they are developing can be successfully translated into other sectors – which is one of the reasons so many operators are interested in these webinars.”   

After attending a Ghost Kitchen TrendTalk Steve Johnston of Boho Burrito, Bicester, said, “I found the webinar to be extremely beneficial in highlighting challenges in the dark kitchen environment.  It also showed me ways to grow and expand my business into future food markets.”   

As always, the latest webinar will be held in English and participation is free.  To find out more, view recordings of previous TrendTalks and to register for Ghost Kitchens 5, visit www.rational-online.com/en_xx/lp/ghost-kitchen-talk/

RATIONAL is the leading provider in hot food preparation equipment and, with the iCombi Pro and the iVario multifunctional cooking system, the company delivers 95% of all conventional cooking applications.  Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone.  iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions.  For information and brochures, or to find out about free Rational Live online demonstrations, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com

Press Contact:

Vanessa Millard, RATIONAL UK Limited

Tel:       01582 480388

Mob:    07879 552017

E-mail: v.millard@rational-online.com

Web:    www.rational-online.com

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Editor's notes:

About RATIONAL

The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 1,100 people in Germany and a total of around 2,000 worldwide. Since the IPO in 2000, RATIONAL has been listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.

The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.