The essential journalist news source
Hooked! by Williams as Truro restaurant wins bespoke fridge

Williams Hooked! on free fridge winner

King's Lynn based commercial refrigeration manufacturer Williams Refrigeration has announced the winner of its recent social media competition as Hooked! Restaurant & Bar.

Specialising in fish, the Truro restaurant won a Williams Amber A135 cabinet wrapped in a cool white finish, featuring Hooked!'s signature branding.

Rob Duncan, chef and manager at Hooked! Restaurant & Bar, commented on winning the fridge: "We have been busier than ever this summer and realised that an additional fridge for the bar would make a lot of difference for the staff as well as the customers. So I thought I would try my luck with the competition.

"It was really exciting to win something, especially as it benefits the business."

Rob added that the Williams refrigerator will mostly be used for chilling white wine glasses, as well as holding table water and condiments.

"It will save a journey upstairs for the guys to get water and other drinks, allowing more time to serve our customers," Rob said.

In order to get its own striking branding onto the fridge, Hooked! opted to take advantage of Williams' Chameleon vinyl wrap service, which was a "smooth process", said Rob. 

"The design process was really easy and the finished product looks amazing. We all love the design and it's great that it can be seen by customers in the restaurant."

Not only does the product look sensational in Hooked!'s restaurant, the Amber A135 is "performing well", while a number of features have impressed Rob, who said this was his first Williams product.

"The cabinet is strong and robust, and is certainly an upgrade on our existing equipment in the kitchen.

"It's easy to use and has so far delivered a reliable and consistent performance. It's very compact and, with space being tight in our bar area, the fridge fits perfectly too," Rob said.

Commenting on why Williams ran the competition, Malcolm Harling, the company's sales and marketing director, said: "After a tough period for businesses and chefs, due to the pandemic, we wanted to give something back.  The competition has been a great success and the finished product looks fantastic with the Hooked! branding.

"We had a strong response and Hooked! Restaurant & Bar was chosen at random when the competition closed. It's been a privilege to work with them and we're certainly hooked on their food!"

Rob added: "Williams has been excellent right from when they contacted us about winning, to design and delivery. They answered any queries promptly and it's been a great experience.

"We don't currently have any other Williams products but we will definitely be using them again in the future. Thank you so much for our fridge!"

For further information about the Amber A135 and the Chameleon wrapping service, visit the Williams website. 


Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers. 

To learn more about Williams extensive product range visit


Copy ends

Hooked! wins Williams fridge-Oct-21


Press Enquiries:

The Publicity Works: 01263 

For more news about Williams visitthe press

Dan Squires at Williams Refrigeration 01553 817103


The pictures accompanying this PR show Andy Ward, area sales manager at Williams Refrigeration, presenting the Amber A135 to Rob Duncan, chef and manager at Hooked!


The Amber A135 with the Hooked! logo design using Williams' Chameleon wrap service


Williams Refrigeration is a division of AFE Group Ltd. It is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.  Most recently Williams has demonstrated its commitment to staff welfare by achieving Occupational Health and Safety Standard (OHSAS) certification 18001:2007. 

Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application - a "one-stop" refrigeration purchasing solution.

The company has also developed a specialist range of medical and pharmaceutical refrigeration, including bespoke coldrooms and the Medi+ range of cabinets. 

Williams' commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.